Search results for "conversion tracking"
Google AdWords Adds Two New Alerts
Google AdWords has launched new alerts to help you manage your paid search campaigns. Under the Opportunities Tab, Google has added alerts for keyword and budget ideas. If you're using conversion tracking, you can now set up a custom alert to notify you of changes in conversion volume, conversion rate, and cost per conversion. So far, custom alerts are only available for individual accounts, but Google says they are working on rolling out custom alerts for accounts linked through My Client Center (MCC)....
Google AdWords Updates Conversion Tracking Options
Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code. Conversions Under this tab, you'll view details about the conversion actions you're tracking. The "Tracking Status" column shows whether those actions are being tracked properly. The "Value" column displays the accumulated value of the conversion actions. This is based on the value you assign to each action. Use the "New Conversion" button to set up the conversion actions to be tracked. These can also be imported from Google Analytics. Webpages Under this tab, you can view which web pages on...
Google View Thru Tracking: Has Big Brother Been Watching
Google announced they are making view-through conversion tracking for banners on the Content Network last Wednesday. So if someone sees your banner on a publisher's site running AdSense and comes to your site within 30 days you can capture the conversion. Ok we know they have always been able to know when the banner runs - it gets called from Google - but to be able to track if the people who saw the ad convert takes the loading of a cookie when the banner loads in the browser. This seems a little intrusive and given Google noted they were...
AdSense Gets YouTube Promoted Videos and View-Through Conversion Reporting
There are a couple of Google AdSense updates you'll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video ad units will contain a thumbnail image plus three lines of text. They're available in the following formats: 300x250 Medium Rectangle 336x280 Large Rectangle 728x90 Leaderboard 250x250 Square 200x200 Small Square Next up, AdSense is launching View-through conversion reporting. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn't click - but then goes to your site and...
Q&A with Marc Poirier, Co-Founder and CMO of Acquisio
I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose 2009. Acquisio is one of the scores of sponsors and exhibitors that you'll want to check out when the exhibit hall is open from 10:00 a.m. to 6:30 p.m. on Tuesday, August 11, and from 10:00 a.m. to 4:00 p.m. Wednesday, August 12. You should know that no t-shirts were bartered for this exclusive interview. The selection was made entirely by using an algorithm that analyzed 958 photos in the SESConferenceSeries' photostream to find the most relevant result...
20 Authors of Business, Marketing, PPC and SEO Books Speaking at SES San Jose
Bring a couple of book bags to Search Engine Strategies San Jose 2009 because there will be more than 20 authors of business, marketing, PPC and SEO books and speaking at the conference. I should disclose that I'm one of them. Now, there are a lot of great conference speakers who haven't written a book -- yet. I should know. I've been speaking at SES conferences since 2003, six years before I wrote a book. And writing a book isn't like Doc Ostrow getting a Krell brain boost in the movie Forbidden Planet (1956). Nevertheless, getting a book published does...
Measuring the Marketing ROI of Attending SES San Jose
If you register to attend SES San Jose 2009 by Friday, July 24, you can save up to $200. But you already knew that. The bigger question that you -- and other Chief Marketing Officers -- are looking to answer is this: How do you measure the return on investment in going to a search engine marketing conference? Now, measuring marketing ROI isn't a hard science. It's more of a social science. But there some reasonable approaches that you can use to figure out the value of attending SES San Jose 2009. Ask yourself this question: Can I afford to...
New LookSmart Tool Automatically Optimizes Best-Converting Ads
LookSmart is releasing a new tool that automatically serves up the best converting ad in a campaign group. Think of it as landing page testing, except for search ads. The tool is dubbed SmartRotation and bases the optimization on a conversion tracking script that informs ad rotation. The conversions could be based on sales, sign-ups, downloads, registrations or the like, depending on advertiser goals. The idea behind the tool is to increase conversions by serving up the best performing ad. "It doesn't matter how many clicks you have if it doesn't convert," said Michael Schoen, Vice President and General Manager...
Google Analytics Goals Can Now Be Imported Into AdWords
If you're tired of going back and forth between AdWords and Analytics to track conversions and goals (or tired of setting up a separate tracking code to integrate), then you're in luck. Now, you can import your Google Analytics Goals into your AdWords account. As a result, you can also integrate your Analytics Goals with Conversion Optimizer. If you're not aware, Conversion Optimizer is a conversion tracking tool. You need to have at least 30 conversions in the last 30 days to use it. The tool recently opened up from its closed beta in January to extend to all eligible...
Did-It Does It Again - Uninformed Controversy As Publicity
It seems that being controversial is a major way to get new business in the Web 3.0 world over at Did-It, if the company's editor-in-chief Steve Baldwin's article about this week's SES conference is any indication. Remember, one of the company's founders, Dave Pasternak's statements about SEO "not being rocket science" and a company that can't get you into the top 5 on Google as worthless. His statements met strong criticism and obviously got the company a lot of attention and links which they most probably redirected to improve their ranking. Hey "not rocket science" but crafty manipulation works. So...
adCenter Releases New Conversion Tracking Options
Microsoft's adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will only count the first conversion to occur after the click. Any subsequent conversions will not be counted unless they originate from a new click. Count One Conversion Per Unique URL: Under this mode, your site will "tell" us when a new conversion event has taken place. This allows you to synchronize adCenter's conversion counts very closely to your own system. To take advantage of this method, you will need to be able to update your site to generate...
SearchMe Launches Search Advertising Beta
Visual search engine SearchMe has launched a search advertising test and is looking for beta testers. The program is open to 500 participants who will get free advertising for 30 days. To apply, click here. "We are fusing together two popular advertising formats to drive better tracking of both ROI and branded advertising spend. We want consumers to know exactly what they're getting before they even click on an ad," said John Galatea, vice president of sales and marketing at SearchMe. "The combination of search marketing with the power of branded display ads creates more valuable clicks leading to increased...
Google Launches 'Conversion Room' Blog
Google has launched a new blog that is dedicated to improving conversions. Dubbed the "Conversion Room," the new blog is run by European Googlers. In addition to providing tips that are useful to a global audience, the Conversion Room will highlight events taking place in Europe. So far, the blog offers tips on keywords and the most recent post talks about installing site search and tracking the results. Of course, we'll keep providing search marketing news and expert advice right here at Search Engine Watch. For a broader look at online marketing, check out our sister site, ClickZ....
Clickable Updates Search Ad Management Tool, Includes Emerging Google Ad Formats
Clickable has released the newest version of their search advertising management tool. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats – including Image (banners), Local Business (maps) and Mobile (text and image) – to give marketers more opportunities to connect with their customers. Customers now can add and edit new ad formats right alongside text ads. Clickable is offering this beta functionality for free to Clickable customers so they can experiment and guide Clickable’s development around new advertising formats.Keyword Filter And Bulk Edit to empower agencies and advertisers to quickly search, edit and export high volumes...
Google AdWords Opens Up Conversion Optimizer Eligibility
Google AdWords has opened up Conversion Optimizer to greater eligibility. Customers who use AdWords' free Conversion Tracking tool and have at least 30 conversions in the last 30 days are now eligible to use Conversion Optimizer. Conversion Optimizer uses your conversion tracking data to optimize ad placement based on the likelihood of conversion. The tool should save you time by essentially automating the optimization process and time, making you more productive and efficient. "You might already adjust your keyword bids with the goal of increasing your conversions or decreasing your costs, but the Conversion Optimizer is able to adjust bids...
Meet the Conference Speakers at SES London 2009 – Part 1
Search Engine Strategies (SES) London is coming up Feb. 17-20, 2009. If the economy in the U.K. is anything like the economy in the U.S., then somebody somewhere in your organization is going to ask why you're planning to spend four days out of the office. Hey, they ask that question every year. But, now they expect you to hunker down like everyone else and wait for things to eventually get better. Well, you can wait it out – like many people seem to be doing these days – or you can learn the SEM tips, tactics and strategies that...
Google Releases AdWords Editor Version 7.0
Just two and half months after releasing Version 6.5, Google has launched the new version of AdWords Editor. Version 7.0 is now available for Windows and Mac. Be sure to back up your work before you upgrade. You can import your work into 7.0 once it's been deleted. Here's what to expect with the new version: First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.Keyword Opportunities locale: Tailor your keyword suggestions to a...
4 Reasons to Go to SES Chicago
If you register today to attend Search Engine Strategies Chicago, which will be held Dec. 8-12, 2008, you can save up to $200 with the Early Bird Rate. So, why would you want to attend the only major Search Marketing Conference and Expo in the Midwest? Let me give you 4 reasons to go to SES Chicago. 1. You'll want to attend as many of the 74 keynote speeches, strategic development workshops, Orion panels, conference sessions, and SEM training workshops as you can. If you look over the agenda, you'll see lots of topics that weren't discussed at Search Engine...
SEW Experts: Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. In today's vertical search column, "Offline and Online Conversions Tracking: Increase Your ROI," local search expert Gregg Stewart explains that tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. » Full story...
WebTrends Releases New Online Analytics Tool
WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It's online, it's free and it generates WebTrends data collection tags, which have been rewritten as standardized, object-oriented JavaScript code. Here's what you can do with TagBuilder: Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areasAutomate parameter mapping and the capture of information from custom META tags for detailed reportingFlexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate...
