Search results for "click forensics"
Click Forensics Unveils Online Audience Verification Platform for Shopping Engines
At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. The technology evaluates traffic to determine its value to merchant partners. "Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click Forensics. "The solution we're delivering does just that. To our knowledge, it's the only system available that provides the ability for content aggregators to manage traffic acquisition and traffic monetization...
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in the second quarter. Anchor Intelligence breaks its click fraud rates into two categories: attempted click fraud, the kind with evil intentions, and innocuous click fraud, like an accidental click. Attempted click fraud was 18.6% in Q3 down from 22.9% in Q2. Innocuous rates increased from 4.2% in Q2 to...
Botnets Drive Up Click Fraud Rate in Third Quarter 2009
Click Forensics has released its click fraud report for the third quarter of 2009. Botnet activity caused the rate to rise and accounted for more click fraud activity. The click fraud rate rose to 14.1% in the third quarter, up from 12.7% in the second quarter, but down from 16% in the third quarter of 2008. Botnets accounted for 42.6% of click fraud in Q3 2009, more than double the 27.5% rate in Q3 2008. "The significant rise in botnet-generated click fraud lines up with recent findings of several well-known malware and online fraud tracking experts," said Paul Pellman, CEO...
Go to SES Berlin or SES Chicago for "Six Booths Astounding"
During the past five weeks, I've provided five great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to join in the chorus, they are "five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share a sixth compelling reason -- and it isn't "six geese a-laying." You should plan to attend SES Berlin or Search Engine Strategies Chicago 2009 to discover "six booths astounding." I know, I know, most of us attend SES events to learn as much...
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform
Click Forensics is enhancing their audience quality measurement platform with real-time capabilities. Now, online publishers and ad networks can identify good and bad advertising traffic in real-time. "In its simplest form, our real-time audience quality tracking capabilities make it possible for publishers and ad networks to immediately block bad site visitors from seeing ads, and show the right ads to the real buyers," said Paul Pellman, CEO of Click Forensics. "This instantaneous audience quality determination is an important step in transforming the results that search, display and social ad providers deliver to their clients." The new capabilities were built with...
Click Forensics Warns About New Botnet
Click Forensics has noticed a new spike in click fraud traffic coming from they've dubbed the "Bahama botnet." The codename came about because the botnet was first detected redirecting traffic through 200,000 parked domains located in the Bahamas. Click Forensics has tracked instances where the Bahama botnet has affected up to 30% of an advertiser's monthly search marketing budget. "During the past four years we've monitored billions of clicks for top search engines, ad networks, publishers and advertisers. This scheme is one of the most sophisticated we've seen," said Paul Pellman, CEO of Click Forensics. "The botnet is effectively disguising...
PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it's down year-over-year as well. This year's second quarter click fraud rate came in at 12.7%, which is an almost 8% decrease from the first quarter, which was 13.8% The second quarter of 2008 came in at 16.2.%, which means Q2 2009 came in 22% lower than the year prior. Click fraud did increase from certain programs and sources. "The increased diligence of online ad networks to detect and...
Click Forensics Launches New Traffic Quality Management Platform
Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here's what to expect: Click Forensics Site Score - Sources of traffic are tagged with individual Click Forensics Site Scores that rank visitors based on their propensity to convert. This allows ad networks to more effectively filter and route traffic for highest monetization and provide the best ROI for online advertisers. Adaptive Intelligence - Accommodates varying traffic profiles among different ad networks, advertisers, and publishers. The new engine provides the capability to adjust rules and thresholds to produce traffic quality scores that better reflect propensity to convert...
SES New York is a Search Expo as well as an SEM Conference
Most of the attention at SES New York is focused on the SEM conference. But the must-attend industry event is a search expo, as well. If you look over the list of participating sponsors and exhibitors, you'll see Premier Plus Sponsors like iProspect and Google as well as Premier Sponsors like Ask Sponsored Listings, iContact, Microsoft and WebTrends. But as you scroll down the list of close to 100 sponsors and exhibitors, you'll see lots of other names, too. As I mentioned yesterday, I plan to visit the booths of the SES sponsors and exhibitors. I always find useful products...
Click Fraud Increased Slightly in Q4 2008
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are the primary findings: The overall industry average click fraud rate grew to 17.1 percent for Q4 2008. That’s up from 16.0 percent in Q3 2008 and from the 16.6 percent rate reported for Q4 2007.The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2 percent. That’s up from the 27.1 percent rate reported for Q3 2008 and down slightly from the 28.3 percent rate...
Click Fraud Declines Slightly in Q2 2008
Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable. The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2% reported for both Q2 2008 and Q3 2007.The average click fraud rate of PPC advertisements on search engine content networks was 27.1 percent, down from 27.6% in Q2 2008 and 28.1% in Q3 2007.Traffic from botnets was responsible for 27.6% of all click fraud traffic in Q3 2008, up from 25.2% for Q2 2008.In Q3 2008, the greatest percentage of...
Click Forensics Releases New Trademark Tracking Tool
Click Forensics has announced a new feature for its solution for advertisers. The feature enables brands to identify and track campaigns that are unlawfully using their trademarked terms. Click Forensics says the trend of trademark infringement in pay-per-click advertising and growing, and marketers need the ability to address the problem more quickly. “The impact of trademark infringement in search advertising goes beyond consumer annoyance,” said Paul Pellman, CEO of Click Forensics. “It's affecting the advertising budgets of major brands as they're forced to spend more money to get the high-quality search traffic that is rightly theirs. We're helping to change...
Q1 2008 Click Fraud Down from Last Quarter, Up from Last Year
Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number came in at 16.3%, which is down 16.6% quarter-over-quarter but up 14.8% year-over-year. Search engine content networks saw a higher average click fraud rate at 27.8%, which is down 28.3% from last quarter but, again, up from last year by 21.9%. Botnet click fraud traffic was up 8% year-over-year. Search engines are addressing the click fraud problem head on. Yahoo recently announced the provision of Click Filter Reports, which show advertisers the number of discarded clicks in their...
Lycos Partners with Click Forensics to Improve PPC Quality
One month after Yahoo announced its partnership with Click Forensics, Lycos is announcing a similar agreement with the click fraud firm. Today, at the ad:tech conference in San Francisco, Lycos will announce the new deal, which they hope will improve the quality of their PPC traffic. “Because Click Forensics has access to critical PPC traffic data that search engines don't, its solutions enable us to maintain the highest quality of the search traffic we send to our advertisers and partners,” said Ed Noel, General Manager of Search Products for Lycos, Inc. Click Forensics offers a service that is similar to...
Top ten stories from SES New York – Day 1
It's only Day 1 at SES New York 2008 and the folks from Pan Communications have already found more than 40 stories that have been written about the Search Engine Strategies conference. If you want a comprehensive list, Matt McGowan, the Global Vice President of Marketing for Incisive Media, will be posting one later this evening (or early tomorrow morning) on the Search Engine Strategies Blog – when he gets back from the Saint Patrick's Day pub crawl. In the meantime, I've looked through the news articles and blog posts from Monday, March 17, 2008, to try to identify the...
SEMPO Nominees for Board of Directors
SEMPO, the Search Engine Marketing Professional Organization, has announced the nominees for its 2008 board of directors. The 2008 board will consist of 13 individuals who will each serve a two-year term. Voting runs from February 6 to February 15. Candidate profiles are available to SEMPO members on the SEMPO site. Twelve of the 13 current board members are running for re-election: Chris Boggs, eMergent Marketing; Massimo Burgio, Global Search Interactive; Fionn Downhill, Elixir Systems; Dave Fall, DoubleClick; Duane Forrester, Microsoft; Sara Holoubek, Free Agent; Gordon Hotchkiss, Enquiro Search Solutions; Bill Hunt, Global Strategies International; Kevin Lee, Didit; Jeffrey Pruitt,...
Search Headlines & Links: September 25, 2007
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:...
Click Quality Council Holds Steering Committee Meeting
Kevin Embree, of Click Forensics, headed a Click Quality Council Steering Committee meeting today. With over 20 people in attendance to this webinar meeting, Shuman Ghosemajumder, Business Product Manager for Trust and Safety at Google, and Erica DeLorenzo, Director of Industry Practices at IAB, spoke with the committee about elements of click fraud. Google is always working on improving their filters, Ghosemajumder said. "We are always looking at why it is these clicks get through," he added. Both companies watch click bots, people sitting at an AdSense site and clicking or "anything manipulated or not in the way of natural...
Search Headlines & Links: July 19, 2007
Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:...
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent for the second quarter of 2007. This is an increase from 14.1 percent for the same quarter in 2006 and 14.8 percent for Q1 2007. On content networks, such as Google AdSense and the Yahoo Publisher Network, the click fraud rate was 25.6 percent. That's up from 21.9 percent for Q1 2007. "A significant percentage of today's click fraud traffic can be attributed to two growing areas of concern for search advertisers: traffic that comes from botnets and...
