Search results for "adwords"
AdWords Creates Easier Access to Advanced Performance Data
When using AdWords, in order to access some advanced performance data, you had to create reports, which can be time consuming. AdWords is making access to certain data points easier by integrating them into the campaign management. For example, instead of running a placement performance report to manage automatic placements, you can use the "Networks tab." Instead of running a search query report, you can select the "See search terms" option under the Keywords tab. AdWords also recently introduced time-based segmentation. Use this to break down your data by day, week, month, or year to understand changes in your campaign's...
Google To Preview Chrome OS Thursday, Launch In New Year
Google has announced they will hold a preview of the Chrome OS this Thursday and the product will launch in the new year, according to the Washington Post. "Sundar Pichai, Google's VP of Product Management and Matthew Papakipos, Google Engineering Director for Google Chrome OS will be speaking at the event,: the newspaper reported. Rumors of the operating system have been around for much of the year and Thursday will be the first time the product will be shown with technical information and some demos. Did-It CEO Kevin Lee suggested some interesting ways to prepare Adwords for the OS launch....
Go to SES Berlin or Chicago for (Over) Ten Authors Speaking
During the past nine weeks, I've shared nine significant reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are: "nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share a tenth important reason -- and it isn't to see "ten lords a-leaping." You should attend these events to hear well over ten authors speaking. Actually, there will be...
Google Updates AdWords Editor
A new version of Google's AdWords Editor has been released. Version 7.6.1's new features include: Ad scheduling and advanced location targeting Add/Update Multiple Campaigns Account tree editing Promoted Video ads Export spreadsheet with images (ZIP) Updated features include: Keyword expansion Campaign and ad group pickers Import CSV error export There's also new bidding terminology: Max. CPC Search - (previously Max. CPC) Max. CPC Automatic Placements (previously Max. Content CPC) Max. CPC Managed Placements (previously Placement Max. CPC) There's no change to Max CPA and Max CPM terminology. Check out the full release notes here....
AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner
Google AdWords has unleashed a heap of updates, so let's dive right in and see what's going on. Product Listing Ads This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It works in conjunction with an advertiser's Google Merchant Center account. Because of the Google Merchant Center connection, advertisers don't need to find keywords or create ad text. Google will cull all that information for you and serve up the ads when the relevant keyword is...
Google Includes Place Pages Ad Info on Placement Performance Reports
In September, Google launched Place Pages, which aggregate content to give a fuller listing for local content in Google Maps. Ads appear on those Place Pages and now AdWords users can see if their ads are appearing on them. The data is included on Placement Performance reports. You can't currently bid for an ad to be placed on a Place Page, but Google says bidding higher will increase your chances of appearing on them....
Google AdWords Adds Two New Alerts
Google AdWords has launched new alerts to help you manage your paid search campaigns. Under the Opportunities Tab, Google has added alerts for keyword and budget ideas. If you're using conversion tracking, you can now set up a custom alert to notify you of changes in conversion volume, conversion rate, and cost per conversion. So far, custom alerts are only available for individual accounts, but Google says they are working on rolling out custom alerts for accounts linked through My Client Center (MCC)....
Google AdWords Updates Conversion Tracking Options
Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code. Conversions Under this tab, you'll view details about the conversion actions you're tracking. The "Tracking Status" column shows whether those actions are being tracked properly. The "Value" column displays the accumulated value of the conversion actions. This is based on the value you assign to each action. Use the "New Conversion" button to set up the conversion actions to be tracked. These can also be imported from Google Analytics. Webpages Under this tab, you can view which web pages on...
Google AdWords Launches Ad Sitelinks
Google is introducing sitelinks to AdWords. If you're not familiar, sitelinks are links to pages deeper on a website. We've seen them in organic results for quite awhile. Ad Sitelinks are only being launched to advertisers that meet a high-quality threshold. If your account qualifies, go to your Campaign Settings Tab, then to the "Ad extensions" section. Look for "Show additional links to my site." Here's a sample ad provided by the Inside AdWords blog (click to enlarge):...
Google Related Links Returns - to Labs
Google is bringing Related Links back, but in limited fashion. You can demo the tool, but if you want complete access, you need to request an invitation to the Labs version by sending an email to relatedlinks@google.com. What Related Links does is find similar links to a URL that you enter. I demo-ed the tool using my last blog post, about new Google AdWords templates. Here's what happened. I wouldn't say the list of related links is the best. You could do a search in Google for "site:http://blog.searchenginewatch.com display ad builder" and come up with better results. But I guess...
Google AdWords Unveils Holiday-Themed Templates for Display Ad Builder
The holiday season is upon us and Google AdWords wants to help you get your display ads ready. They've just released new holiday-themed templates for Display Ad Builder. Here are some examples: Google launched Display Ad Builder a year ago and have been adding templates ever since. Still not convinced that display ads are a viable marketing option? There's plenty of data to show that display advertising gives search a lift....
Google Gets Patent For Search Results Based on Query, Click Behavior
Bill Slawski reports on a new Google patent that manipulates search results based on query patterns and click results. As Bill explains Google can track when people search for a few related terms and then click on a specific page and develop aggregated information when this action is repeated and give a higher ranking for sites that the group clicks on most often. Seems like a form of behavioral targeting to me and also gives insight in to how Google is working to take the users' preferences to provide better results. Downside would be that now know people can manipulate...
Google Tests Mortgage Comparison Ads, Updates Real Estate Search in Maps
Google is vamping up its real estate search offerings with two new announcements. First up, AdWords is testing comparison ads in the mortgage/refinance vertical. The idea behind comparison ads is to help searchers filter what they're really searching for when they type in something like "mortgage." Check out this screen shot of a comparison ad, per the Inside AdWords blog (click for a larger view): When you click the ad, you get taken to a chart that lists various rates and lenders. The second real estate announcement is for Google Maps. There are new ways to help searchers find real...
Google AdWords Offers Keyword Translation, But Should You Use It?
Google AdWords has added support for Google Translator Toolkit. This means you can now translate your keywords and have ads appear to global audiences in their language. However, Search Engine Watch columnist Andy Atkins-Krüger warned about the pitfalls of keyword translation in an August post entitled Translating Keywords Should Never EVER Happen. Atkins-Kruger made the good point that while serving up ads to audiences in their language is important, simple translation is risky. The reason is that this planet is so culturally diverse. Even countries that share the same language often have their regional nuances. Language in and of itself...
Google AdWords Tests New My Client Center Dashboard
Google AdWords is testing a new interface for My Client Center. If you want to check it out, just click the link in the current My Client Center Dashboard. According to the Inside AdWords blog, the changes will include the following: In-line editing of account descriptions: In-line editing cuts the time it takes for you to make changes to your account names. Instead of waiting for a new page to load, just click an account description to edit it right on the Dashboard. Remove/unlink accounts: Previously, you needed to drill down into a client account to unlink it from your...
7 Google Updates: Custom Search, AdWords API, Maps, Search Appliance and More
Google had another busy week pushing out updates. That's really no surprise considering Apple released product refreshes and Microsoft released Windows 7. Google hasn't let any major update from any competitor go by without their own news and this week was no different. We've already covered Google getting a deal with Twitter (similar to Bing's deal with Twitter) as well as a new social search experiment set up in Google Labs. Here are 7 updates that are slightly minor but you'll still want to know about: Custom Search is now available for mobile search experiences on smartphone and higher-end devices....
'Ads By Google' to Appear on Rich Media Ads
Google is adding the "Ads by Google" notice to rich media ads, such as Flash and interactive ads. It will appear as an information icon (lowercase "i" in a small circle) in the lower right corner. When the icon is hovered over, it expands to the words "Ads by Google." If the notice is clicked on, then the user is taken to a page about Google's advertising practices. Considering news of this update was published not only on the AdWords and AdSense blogs but also on the Google Public Policy blog, it's safe to assume that this is a reaction...
Bing's Growth Slows, Google Recoups Losses in comScore September 2009 Report
comScore has released their search engine share report for September 2009 and we're seeing yet another twist in the "Can Bing catch up with Google?" saga. You may remember that Bing has been on quite a roll since launch gaining over 1 percentage point, with Google and Yahoo! trading off the losses. Well, the tides began to turn last month, with Google regaining 0.3% of its loss and Bing gaining another 0.1% in share, which is not the rate of growth they have been experiencing. This time, Yahoo! suffered the losses with a 0.5% decline. Ask.com and AOL held steady....
YouTube Promoted Videos Available to Buy in AdWords, Expand to 7 More Countries
Advertisers with video content now have the option of buying Promoted Videos on YouTube with their AdWords account. Need incentive to buy? YouTube says clicks on Promoted Videos have increased 500% since January. Additionally, YouTube is expanding the reach of Promoted Videos. Originally available only in the United States, Promoted Videos have been expanded to seven more countries: Canada, the U.K., France, Italy, Germany, Spain and the Netherlands. Promoted Videos launched in November 2008, but were first named Sponsored Videos. The name change came in March 2009, and Call-to-Action overlays were added in July. A couple of weeks ago, Promoted...
Google Creates Learning Site Specifically for Ad Agencies
Google has launched a new site called AgencyLand. The site is an answer to requests from advertising agencies for resources to help them manage their clients' accounts. Originally launched into a closed, private beta in March 2009, AgencyLand is now available by invitation to agencies and third parties in the United States and Canada. You can request an invitation at the homepage of AgencyLand. In the meantime, here's a video featuring advertisers saying why AgencyLand is Awesome Town....
