Search results for "adsense"
Google Adds AdSense for Feeds, Feedburner Data to Analytics
If you use AdSense for Feeds or Google Feedburner to manage RSS feeds on your site - and you use Google Analytics - then you'll be glad to know Google is connecting the two. You'll be able to iew click data for your feeds services in Google Analytics. Analytics will tag the Source as "Feedburner" and the Medium as either "feed" or "email" depending on how the feed item was sent out. Content will show the endpoint (i.e. Google Reader, Yahoo! Mail). Check for the data under "All Traffic Sources" and "Campaigns" views in Google Analytics. Google Analytics gathers this...
Google AdSense Launches New Interface Into Beta
Google AdSense has launched a new interface that is currently in beta testing. But they're giving a glimpse of it over on the Inside AdSense blog. Here's what to expect: More detailed performance reports View daily stats as graphs New metrics including amount you've earned from various ad, targeting and bid types Enhanced Ad Review Center Streamlining common tasks. For example, changing several ad units simultaneously Here's a screenshot, per the AdSense blog:...
Google Updates Friend Connect to Match Up Content, Ads with Uses Interests
Google has released updates to Friend Connect that will help the tool be more, um, friendly to both web developers and their site visitors. They're using the interests that users note in their profiles to help deliver a more personalized experience. Custom newsletters - Friend Connect now offers newsletters. You can select to send them to your entire Friend Connect audience - or send newsletters according to interest. Google Ads - If you have AdSense on your site, Google Friend Connect will now use the interests of a Friend Connect visitor to help serve up more relevant ads. Personalized Content...
Google Crawls RSS Feeds to Discover New Web Pages; AdSense for Feeds Now Available in Blogger
Google recently launched a new feature that uses RSS and Atom feeds to discover new web pages. This helps Google index new webpages faster than traditional methods. As a result, you'll want to make sure that your robots.txt file allows Googlebot to crawl your feeds. To learn more about robots.txt from Google's standpoint, click here. In other feed news related to Google, AdSense for Feeds is now available directly in Blogger. You can find the integration under the "Monetize" tab in the Blogger dashboard. AdSense for Feeds allows bloggers to make money from advertisements that are included in RSS feeds....
Go to SES Berlin or SES Chicago for "Six Booths Astounding"
During the past five weeks, I've provided five great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to join in the chorus, they are "five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share a sixth compelling reason -- and it isn't "six geese a-laying." You should plan to attend SES Berlin or Search Engine Strategies Chicago 2009 to discover "six booths astounding." I know, I know, most of us attend SES events to learn as much...
'Ads By Google' to Appear on Rich Media Ads
Google is adding the "Ads by Google" notice to rich media ads, such as Flash and interactive ads. It will appear as an information icon (lowercase "i" in a small circle) in the lower right corner. When the icon is hovered over, it expands to the words "Ads by Google." If the notice is clicked on, then the user is taken to a page about Google's advertising practices. Considering news of this update was published not only on the AdWords and AdSense blogs but also on the Google Public Policy blog, it's safe to assume that this is a reaction...
YouTube Promoted Videos Available to Buy in AdWords, Expand to 7 More Countries
Advertisers with video content now have the option of buying Promoted Videos on YouTube with their AdWords account. Need incentive to buy? YouTube says clicks on Promoted Videos have increased 500% since January. Additionally, YouTube is expanding the reach of Promoted Videos. Originally available only in the United States, Promoted Videos have been expanded to seven more countries: Canada, the U.K., France, Italy, Germany, Spain and the Netherlands. Promoted Videos launched in November 2008, but were first named Sponsored Videos. The name change came in March 2009, and Call-to-Action overlays were added in July. A couple of weeks ago, Promoted...
AdSense Now Available for Full HTML Mobile Sites
Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer a richer experience than a page full of text links. Google AdSense is now allowing publishers and web developers to use bigger ads than the typical tiny mobile display ads. The AdSense team has developed a snippet of Javascript that's easy to embed on your mobile site that gives you more control over the ads displayed on your mobile site. If you're targeting all mobile devices or, for whatever reason, are unable to change your website,...
Google View Thru Tracking: Has Big Brother Been Watching
Google announced they are making view-through conversion tracking for banners on the Content Network last Wednesday. So if someone sees your banner on a publisher's site running AdSense and comes to your site within 30 days you can capture the conversion. Ok we know they have always been able to know when the banner runs - it gets called from Google - but to be able to track if the people who saw the ad convert takes the loading of a cookie when the banner loads in the browser. This seems a little intrusive and given Google noted they were...
AdSense Gets YouTube Promoted Videos and View-Through Conversion Reporting
There are a couple of Google AdSense updates you'll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video ad units will contain a thumbnail image plus three lines of text. They're available in the following formats: 300x250 Medium Rectangle 336x280 Large Rectangle 728x90 Leaderboard 250x250 Square 200x200 Small Square Next up, AdSense is launching View-through conversion reporting. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn't click - but then goes to your site and...
Feedburner Goes All Permanent on Their URL Redirects
If you've ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you've probably noticed that the initial URL to appear in your browser's address bar was related to the feed and not the final URL. That's because Feedburner uses the URL to track the click. The redirect was a 302, a temporary redirect. But now Feedburner is updating the URLs to be permanent 301 redirects. Feedburner, which is owned by Google, says that the reason for the change was that some search engines index the feeds, which affects the...
Google Cash Scam Artists vs. White Knight SEO Campaign
During SES San Jose 2009, I heard about plans to launch a White Knight SEO campaign to fight the legion of Google Cash Scam artists. If you want some background on the effort, read Jonah Stein's post "Using SEO for Good - Introducting White Knight SEO." As Stein explains, the group aims to protect users from spam blogs (splogs), Made for AdSense (MFA) sites, and other Google Cash Scam artists by "dominating organic search results with consumer protection information. We hope that we can place advisory content to take over the top 10 results in Google for searches related to...
YouTube to Monetize Individual Viral Videos (Maybe, If They Want To)
One of the questions asked during the JK Wedding Dance phenomenon was why the owners of the video did not get paid. After all, YouTube, Sony and Chris Brown (artist behind the song) benefited monetarily in a way that they would not have had the video not been made. Now, YouTube is answering that question. Future JK's can get paid. Maybe. It's all part of an expansion of YouTube's Partner Program. In a post on the YouTube biz blog announcing the expansion, Shenaz Zack, Product Manager wrote: Now, when you upload a video to YouTube that accumulates lots of views,...
Google Plans to Update Font Faces in AdSense
Google AdSense has been testing different fonts and has found that various fonts fare better than others depending factors such as size and character width. As a result, they are planning a font face update. Here's what to expect: Arial: 728x90, 336x280, 120x600, 120x240 Verdana: 300x250, 160x600, 468x60, 250x250, 234x60, 125x125, 180x150 Times New Roman: 200x200 The changes only affect ad units in Latin-based characters and only ads that have been set to "AdSense default" for the font face. The AdSense team recommends conducting your own testing once the changes are in place, in order to get the best performance...
6 Google Updates: AdSense, Street View, Reader and More
Got a case of the Mondays? Here are 6 Google updates to keep your mind curious through the 3pm slump. Google Maps has added Picasa photos to Street View. Google AdSense is conducting email interviews to get a better sense of what publishers want. Also, AdSense has launched a Category Filter beta for English-languages feed ads. YouTube recently ran a 1,024 recipe multivariate experiment and lived to tell about it. Google Reader has introduced new Sharing options, including the ability to share with Facebook and Twitter. Google Books has added Creative Commons options for its partners....
Google Revenues Increase 3% Year-Over-Year in Q2 2009; Paid Clicks Hold Steady
Google released second quarter earnings for 2009 today, and the news was relatively positive. Revenues increased by 3% year-over-year, coming in at $5.52 billion. Paid clicks were 2% lower than Q1, but 15% higher than the second quarter of 2008. Meanwhile, the average CPC (cost-per-click) increased 5% over Q1 2009 but decreased 13% from Q2 2009. Revenues shared with partners, primarily Adsense partners, totaled $1.45 billion in the second quarter, which was down ever-so-slightly from Q2 2008's $1.47 billion. Considering the volatile economy going on around the world, you would think this earnings report was good news. But after hours...
Google Site Publishers Can Now Display AdSense
Google Sites is a free product that makes it easy to create websites. It's pretty basic, and it's designed primarily to be a group site or intranet, where you can share documents, calendars, etc. Now, Google is allowing AdSense to be displayed on these Sites. Publishers have the option to place AdSense in the sidebar as well as the main content of each page. Check out this video for more details:...
Google Launches AdSense for Mobile Applications into Beta
If you have a mobile phone where you can download apps, then you may have noticed that some of the apps have ads on them. Mobile application developers use them to make money. Sometimes developers make two versions of an app - a paid version with no ads or a free version with ads. There are a handful of mobile app advertising providers (such as Admob), and now Google is getting into the game. They've launched AdSense for Mobile Applications into beta. Backgrounds, Sega, Shazam, and Urbanspoon were among those who tested the offering in the trial phase. In the...
FTC Becoming Online Big Brother, Bloggers To Feel Wrath
Seems the Federal Trade Commission wants to become the regulator of the web. They have weighed in on behavioral targeting and is ready to set up rules. Now they are ready to start setting rules for bloggers - particularly payola blogs that get paid for reviews or recommendations of products. The bloggers should have been aware of this coming as it has been discussed before. As the Associated Press reported they plan to monitor blogs for payments. One has to wonder when they will look at copy written to attract Adsense. True, "many bloggers have accepted perks such as free...
7 Google Updates Including Flash Indexing, Custom Search, and AdSense
Another week, another slew of Google Updates. Chew on these new features while you watch the US Open this weekend: Google Flash Indexing - The googlebot will now index external content sources used in SWF files. Google Webmaster Central - Reconsideration requests now come with notifications so you'll know where you're at in the process. Custom Search Automatic Transilteration - You can type in one language but see results in another. Google AdSense - Change the font size for your ad display units. Google Maps and Transit - 7 new agencies have been added including Metropolitan Transit Authority of Harris...
