Search results for "Search Ads Clickfraud"
Click Forensics Unveils Online Audience Verification Platform for Shopping Engines
At ad:tech New York this week, Click Forensics unveiled a new online audience verification platform for comparison shopping search engines. The technology evaluates traffic to determine its value to merchant partners. "Comparison shopping engines and other content aggregators need a simple way to optimize the money they spend on search engine marketing, while improving the quality of leads they send on to merchant partners," said Paul Pellman, CEO of Click Forensics. "The solution we're delivering does just that. To our knowledge, it's the only system available that provides the ability for content aggregators to manage traffic acquisition and traffic monetization...
Anchor Intelligence Reports Decline in Click Fraud, Identifies New Hotspots
Anchor Intelligence has released its click fraud report for the third quarter of 2009. It paints a different picture than the Click Forensics report that was recently released. Where Click Forensics saw an increase, Anchor Intelligence saw a decline. Overall, click fraud was 23.2% in Q3, down 14.3% from 27.1% in the second quarter. Anchor Intelligence breaks its click fraud rates into two categories: attempted click fraud, the kind with evil intentions, and innocuous click fraud, like an accidental click. Attempted click fraud was 18.6% in Q3 down from 22.9% in Q2. Innocuous rates increased from 4.2% in Q2 to...
Report: Click Fraud Up to 15.8% Last Quarter
According to the latest Click Fraud Index report from Click Forensics, the overall industry average pay-per-click fraud rate rose to 15.8 percent for the second quarter of 2007. This is an increase from 14.1 percent for the same quarter in 2006 and 14.8 percent for Q1 2007. On content networks, such as Google AdSense and the Yahoo Publisher Network, the click fraud rate was 25.6 percent. That's up from 21.9 percent for Q1 2007. "A significant percentage of today's click fraud traffic can be attributed to two growing areas of concern for search advertisers: traffic that comes from botnets and...
Google Shares More Click Fraud Numbers
Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today. In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. Google advertisers have been clamoring for a hard number to put on click fraud for years, but Google has been unwilling to share specifics. The company has often said that revealing too much would make it easier for fraudsters to take advantage of the system, which has frustrated advertisers who want...
BusinessWeek's Good Look At Click Fraud
Via Micropersuasion, Click Fraud is a BusinessWeek cover story on, well, click fraud. What's new from stories we've already read and read and read about click fraud before? Lots, ranging from a new advertiser pressure group, to an industry estimate that click fraud is 10 to 15 percent, along with a couple outing themselves as fraudsters. It's well worth a read. Here are some highlights: BusinessWeek talks about its investigation coming up with "paid to read" rings, spread out in a way to presumably avoid detection. We get a named Minnesota couple talking about how they "dabbled" in click...
Daily SearchCast, August 15, 2006: AOL Sets Off Search Privacy Crisis; Google Webmaster Central Offers Cool Tools & Support; Yahoo Expands Site Explorer; 1,000 Pizzas For Google & More!
Today's search podcast covers AOL's release of search records and the ensuing privacy crisis that followed; Google's support for site owners enlarging into Google Webmaster Central; Yahoo's expanded Site Explorer tools; Google pushes back against click fraud estimates from third parties; 1,000 pizzas descend on Google and more! Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding...
Search Headlines & Links: June 29, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:...
Search Headlines & Links: June 5, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:...
Search Headlines & Links: June 1, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged separately:...
Daily SearchCast, June 1, 2006: New Online Ad Spending Record, Offline Print Ads Disappoint, Ask Debuts Impressive Blog Search, Clickfraud, The Google settlement And Much & More!
Today's search podcast covers record new online ad spending while offline print ads disappoint, Ask launches impressive blog search with preview feature, a new AdSense API and Google Base used to generate Froogle feeds. Listen in as we talk about clickfraud, the Google settlement and much more! Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern Tuesday through Friday, via our Odeo channel or through iTunes via this link (or use alternative iTunes instructions explained here) or though our Yahoo Podcasts channel. Need more help tuning in live or finding the...
My Decade Of Writing About Search Engines
Ten years ago today, I first starting writing publicly about search engines. If we had blogs back then, I suppose I would have been a search blogger. But we didn't. We hand-coded our HTML, walked through the snow for eight miles to FTP files to our web servers, and we liked it :)...
YACFA: Yet Another Click Fraud Article & A New Click Fraud Test Underway
How Click Fraud Could Swallow the Internet from Wired delivers unto us Yet Another Click Fraud Article (forthwith known as YACFA) with relatively little that most of you haven't read before. Far, far more interesting is The Truth About Click Fraud over at WebGuerrilla, which will hopefully take us beyond all the stuff we've heard before. More on the both, below....
Google Says Don't Worry, AOL Won't Change Us - But There's Wiggle Room
Seeking to reassure searchers that Google has not sold out to gain the AOL deal, About the AOL announcement from Google vice president of search products & user experience Marissa Mayer offers words of reassurance, as well as a flat out denial that Google will ever have banner ads on the Google home page or search results. First of all, it's nice to see Marissa's finally gotten a better title and VP status! But now let's talk wiggle room....
Daily SearchCast, Aug. 19, 2005: Mamma Loves Copernic, iVillage Loves Yahoo Ads, Cuban Hates Google Blog Spam & A 3rd Ad Atop Google Results
Today's search podcast covers Mamma seeking again to buy Copernic, Mark Cuban threatening to ban Google-hosted blogs because of spam, Yahoo winning iVillage away from Google as an ad partner, a click fraud case study, and how Google is adding more ads to the top of its page and also testing new query refinement options, and more. Tune-in by listening to this MP3 file, listening via WebmasterRadio at 11:30am Eastern and repeated at 2pm Eastern or via our Odeo channel. Below are links about the stories that were discussed. Below are links with more information about the stories that were...
Click Fraud Roundup
Time for another clickfraud round-up. What have we got? Here we go, newest to oldest, all in one breath!...
SES NY 2005 Recap
There was an overwhelming amount of information and news that came out of the Search Engine Strategies show in New York last month. Looking to do some catching-up? Here's a guide to things you might review:...
On Yahoo's Mojo & The Tiresome Need For Perspective
I'd largely agree with Om Malik's idea that Yahoo is a sharper company that seen in the past, which he addresses in his How Yahoo Got Its Mojo Back. But perhaps a little perspective is in order. Some selected points and counterpoints:...
The NY Times Publishes Article About Clickfraud
Time for another clickfraud article coming from major mainstream press organizations. This time around it's The New York Times/IHT with the story: Fears of fraud grow on pay-per-click ads. The article includes a couple of comments from Patrick Giordani, the head of loss prevention at Yahoo Search Marketing Services (aka Overture) and Salar Kamangar, director for product management at Google. In the past couple of months we've read clickfraud stories in Newsweek and from the AP. UPDATE: Stefanie Olsen from News.com reports from SES about how some companies are dealing with clickfraud....
SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December. For Search Engine Watch members, the Click Fraud A Worry For Most; Confirmed Problem For Many I've posted dissects the numbers in a series of charts. Overall, the stats show that concern over the issue far outweighs those who have seriously tracked it happening. However, a significant number have tracked and found it to be a problem. Key breakouts: Most marketers -- between 36 to 58 percent -- said they're worried about click fraud but haven't really tracked...
Tips On Protecting Against Clickfraud
Click Fraud: Somebody Is Cheating You from ClickZ is another look at protecting yourself from clickfraud. Many of the tips and information may be familiar to our readers but refreshers never hurt. It also mentions to online tools you might tap into. For more on the subject of clickfraud, see also the Search Ads: Clickfraud of our Search Topics area available to Search Engine Watch members, which summarizes stories on the topic going back for years....
