Search results for "SEM Industry Events"
Search Engine Strategies Forum at Online Marketing Summit, San Diego.
I was at PubCon last week in Las Vegas. It was a tremendous show with an excellent turnout. I had quite a few conversations about Search Engine Watch, ClickZ and Search Engine Strategies for 2010 and had a lot of great feedback from PubCon attendees. But it seemed that quite a few people hadn't noticed one of the new events in the SES calendar for February of next year. With our partners at Online Marketing Summit we'll be bringing a full day, two track forum event featuring some of the industry's leading search marketing experts. I'll be kicking off the...
Go to SES Berlin or SES Chicago for "Five Brand New Things"
During the past four weeks, I've provided four great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to join in the chorus, they are "four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share a fifth compelling reason -- and it isn't "five golden rings." You should plan to attend SES Berlin or Search Engine Strategies Chicago 2009 to discover "five brand new things." Most of the focus at these events is on the conference sessions, but I've always made time...
My Cheese Just Moved
I've been referred to as an agent of change quite a number of times in my professional career. Not just since I moved into online marketing, but long before, when I worked in broadcast media. Much as broadcast was a very fast-moving medium, it never seemed to change direction much. You had to wait for major innovation such as cable and satellite and digital to see real change being effected. I came online with my first internet consultancy business way back in 1995. It suited me well, although it was way ahead of its time, because, taking clients online involved...
Marketers and Optimizers and Videographers! Oh, My!
Imagine a room full of internet marketers, search engine optimizers, and professional videographers! Oh, my! And I'm not talking about the room where Clay Shirky, author of Here Comes Everybody, will give his opening keynote on the first day of the SES San Jose conference, which will run concurrently with the Social Media & Video Strategies forum on August 11, 2009. No, I'm talking about last night's meeting in Dedham, MA, of the National Professional Videographers Association of New England. It featured a presentation on social media by Tom and Reiko Beach of TRB Design, Inc., followed by a sneak...
SES San Jose Offers Sessions for Veteran Search Engine Marketers
Last week, I said "SES San Jose Offers Conference Sessions for First Time Attendees." This year's Search Engine Strategies conference offers lots of sessions for veteran search engine marketers, too. SES San Jose 2009 can cover both ends of the spectrum because it has five concurrent tracks. So, whether this will be your first show or the fourth SES event that you've attended in 2009, you'll find tons of new content worth learning. For example, sessions oriented toward advanced marketers include: • Search: Where to Next sums up what the future holds for the search industry with a veteran panel...
Charlene Li, Co-Author of "Groundswell", to Keynote at SES San Jose
Charlene Li, the co-author of "Groundswell," will be one of the keynote speakers at SES San Jose 2009. The event, which will be held August 11-14, 2009, is expected to attract approximately 6,000 marketing executives, managers, professionals, specialists and consultants this year. SES San Jose 2009 is the largest search engine marketing conference and expo on the West Coast. The event will be packed with more than 70 sessions, multiple keynotes and Orion panels, over 150 exhibitors, networking events, parties and more. Li is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies,...
SES Brings SEM, PPC and SEO Training Workshops to Atlanta
On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA. The hands-on workshops cover a range of topics, including search engine optimization (SEO) and pay per click (PPC) advertising. Have you ever wondered why the search engine marketing industry uses the three-letter acronym (TLA) so frequently? Were we trying to squeeze too much information into the 25-character limit for a Google AdWords headline or secretly preparing for Twitter's more generous 140-character limit? Anyway, attendees can choose one workshop or participate in one workshop in...
Q&A with Piera Palazzolo, SVP of Dale Carnegie Training
One of the new tracks at SES New York 2009 was focused on "Search & the C-Level Executive." As I pointed this out during the "First Timer's Guide to SES and SEM" session, I was asked what a C-level exectutive was. I quipped it was any executive who could keep his or her head above water in this economy. No one got the joke. Seriously, a C-level executive is the Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Finanancial Officer (CFO), Chief Marketing Officer (CMO), Chief Technical Officer (CTO), Chief Learning Officer (CLO) or any of the other chiefs...
SES New York 2009 Offers an Expo Only Pass (Free in Advance)
Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only Pass -- which is free in advance or $50 on-site. Today is Monday, which is "in advance" of the conference sessions, which start tomorrow on Tuesday. Get it? Got it? Good. So, what can you see with an Expo Only Pass? First of all, you can get into the keynotes and Orion Panels. So, if you attend SES New York on Tuesday, March 24, 2009, then you can get into hear the opening keynote...
SES New York Veterans Don't Need No Schedule Optimization
With Search Engine Strategies getting underway next week, veterans of SES New York don't need no stinking schedule optimization services -- even if I do offer them for free. A quick look at the conference agenda will reassure them that there is enough content to make a return trip worthwhile. Actually, alumni of previous events may scan the schedule for more than a few minutes looking for market trends and business opportunities hidden in plain sight among the 65 conference sessions, six search engine marketing training workshops, six express site clinics, two keynotes, one Orion Panel, a one-day SEO training...
Search Engine Industry has its own Version of March Madness
It's that time of year again. The search engine industry has its own version of March Madness, squeezing multiple events into the same month. If I were to create brackets, then Search Engine Strategies New York would rank as my #1 favorite. (Hey, I've been attending this conference and expo since 2002, when it was still held in Boston. And I'm speaking at three sessions at SES New York 2009 and moderating a fourth. So, I voted with my feet a long time ago, although I should disclose that SES is now a client.) But there are other conferences and...
Stress Tests for SEO, SEM, PPC at SES New York
Regulators are putting banks through stress tests to determine whether they have adequate capital. And if you look at the SES New York conference agenda, you'll see that you can put your SEO, SEM and PPC programs through some pretty rigorous stress testing at six express site clinics that will be held in the Expo Hall. Now, why would you want to do that? For starters, you can get some free advice from SEO, SEM and PPC experts. In addition, you'll get an honest opinion from search engine marketing specialists who will tell you the truth, the whole truth, and...
Ten Top Stories from SES London 2009
Last week, I attended SES London 2009. For those of you who couldn't attend this must-attend event, here are the ten top stories from the conference and expo held at the Business Design Centre in Islington: 1. The top story was the opening keynote by Matt Mason, author of The Pirate's Dilemna: How Youth Culture Reinvented Capitalism. Chloe Temple of Tamar covered the keynote in her post, "SES London 2009 - Day 1 summary." She wrote, "SES London 2009 kicked off to a flying start, with an interesting choice in keynote speaker, Matt Mason, who gave us a summary of...
4 Reasons to Go to SES Chicago
If you register today to attend Search Engine Strategies Chicago, which will be held Dec. 8-12, 2008, you can save up to $200 with the Early Bird Rate. So, why would you want to attend the only major Search Marketing Conference and Expo in the Midwest? Let me give you 4 reasons to go to SES Chicago. 1. You'll want to attend as many of the 74 keynote speeches, strategic development workshops, Orion panels, conference sessions, and SEM training workshops as you can. If you look over the agenda, you'll see lots of topics that weren't discussed at Search Engine...
SEW Experts: Charity Events: Search With a Cause
Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. In today's SEM Crossfire column, "Charity Events: Search With a Cause," Frank Watson and Chris Boggs share your next opportunity to do so: next Monday in New York. » Full story...
A message from Becky Ryan - Social Queen of SES San Jose
"Yayyy!! I will be covering the big Search Engine Strategy Conference 2008 in San Jose! Check back for the best of the best events and while you are in San Jose follow me on Twitter for the latest SES events info! Webmoxy email:webmoxy@gmail.com are now "Our Events"! Quick Overview: Monday, August 18: 1:30 – 2:30 pm Orion Keynote Panel and SES Awards 4:30 – 5:30 pm Orion Keynote Panel and SES Awards 8:00 - Midnight IMCharity Event! (limited tickets see info below) Tuesday, August 19: 9:00 – 10:00 am Microsoft Keynote and SES Awards 1:30 – 2:30 pm Orion Keynote...
Optimizing your schedule for Search Engine Strategies San Jose
Yesterday, we looked at building the business case for going to SES San Jose. Today, let's tackle optimizing your schedule for Search Engine Strategies San Jose. For arguments sake, let's say that you'll be bringing four members of your team to the SES conference and SEM training. One is an SES newbie, another is an SEO specialist, a third is a PPC specialist, and the fourth is an SEM veteran. Which Search Engine Strategies conference sessions and search engine marketing training workshops should each one attend – to ensure that your business gets the biggest bang for its bucks? As...
Q&A with Ken Jurina, President and CEO of Epiar
Search Engine Strategies Toronto is coming up June 16-18, 2008. To give attendees a sneak preview of some of the trends in search engine marketing that will be discussed at the event, we've interviewed Ken Jurina, the President and CEO of Epiar. Ken will be one of the speakers at the “SEM Toolkit: Marketers Share” session, which will be held on Wednesday, June 18, from 12:45 to 2:00 p.m. And Epiar and Yahoo! Canada will be hosting The Official Search Engine Strategies Toronto After-Party on Tuesday, June 17. But, we interviewed Ken primarily for his expert opinion. Scoring tickets to...
Yahoo Responds to Carl Icahn's Allegations
Yahoo wasn't too thrilled about Carl Icahn's recent allegations that they hadn't taken the Microsoft acquisition offer seriously. So they're attempting to clear things up with their latest response letter. Here it is for your reading enjoyment. Who needs daytime television with drama like this? Dear Carl: We are in receipt of your letter of June 4th and take issue with its content. Your letter seriously misrepresents and manipulates the facts regarding the recent events pertaining to Microsoft and Yahoo!. You rely on, as "facts," a series of unsubstantiated allegations from a complaint filed in a Delaware court which grossly...
Go to Search Marketing Salon SF Launch Party
If you're anywhere near the Bay Area, Silicon Valley or Alcatraz, mark this event on your search marketing calendar: Search Marketing Salon. It's free. No cover charge. 21 and over to drink. When: Thursday March 27, 2008 -- 6:00pm - 9:00pm Where: Otis Lounge, 25 Maiden Lane (bw Grant & Kearney) nr Union Square, downtown. Wear your favorite hat...because if there's one thing SES has proved over the years: the industry boasts Awesomely Bad SEO Celeb Fashion. Black hats, white hats, and grey hats all welcome. Meet other SEOs, SEMs, and Web 2.0 social marketers, trade tips and share...
