Search results for "Marketing"
AdWords Creates Easier Access to Advanced Performance Data
When using AdWords, in order to access some advanced performance data, you had to create reports, which can be time consuming. AdWords is making access to certain data points easier by integrating them into the campaign management. For example, instead of running a placement performance report to manage automatic placements, you can use the "Networks tab." Instead of running a search query report, you can select the "See search terms" option under the Keywords tab. AdWords also recently introduced time-based segmentation. Use this to break down your data by day, week, month, or year to understand changes in your campaign's...
AdGooroo Unveils Academic Program Featuring Free Tools for Educators
AdGooroo is launching a new academic program that provides free resources to educators wishing to teach their students about search marketing. The program provides free academic licenses to AdGooroo's SEM Insight. "Supporting the academic community is a top priority for AdGooroo, and we're offering them free access to SEM Insight, our flagship research tool. Commercial users are paying at least $399 a month to use this tool," said AdGooroo Founder and CEO, Rich Stokes. "It's important to AdGooroo and me personally to cultivate the understanding of accountable online advertising and particularly search advertising at the student level. We'd like to...
iPerceptions Launches New Interactive Dashboard Compatible with Web Analytics Programs
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what's drawing conversions and why. It's compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends. Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a "game changer." "Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost," said Hamel. "Now, iPerceptions is offering a simple and easy-to-use...
Yahoo Among Profiters From Senate Investigated $1.4 Billion 'Web Scam'
The U.S. Senate Committee on Commerce, Science and Transportation are investigating loyalty programs from companies including Vertrue, Webloyalty, and Affinion that generated $1.4 billion with credit card information given to them by their marketing partners - which include Yahoo - without the knowledge of most of the customers, Cnet reported. "The government says the investigation shows that Webloyalty, Affinion, and Vertrue "trick" consumers into entering their e-mail address just before they complete purchases at sites such as Orbitz, Priceline.com, Buy.com, 1-800 Flowers, Continental Airlines, Fandango, and Classmates.com. A Web ad, which many consumers say appears to be from the retailer,...
Yahoo Dropping Go Mobile January 12
Yahoo will be stopping support for Go January 12 and is telling people to migrate to m.yahoo.com - their mobile portal, Cnet noted. As CNet reports "Killing Yahoo Go is in line with Yahoo's mobile strategy, says Yahoo's global head of mobile product marketing, Adam Taggart. "In the past 18 months, browser quality has been increasing at an accelerated rate. We've doubled down on our mobile Web strategy."" The move will make app developers change over to the m.yahoo platform....
Search Engine Strategies Forum at Online Marketing Summit, San Diego.
I was at PubCon last week in Las Vegas. It was a tremendous show with an excellent turnout. I had quite a few conversations about Search Engine Watch, ClickZ and Search Engine Strategies for 2010 and had a lot of great feedback from PubCon attendees. But it seemed that quite a few people hadn't noticed one of the new events in the SES calendar for February of next year. With our partners at Online Marketing Summit we'll be bringing a full day, two track forum event featuring some of the industry's leading search marketing experts. I'll be kicking off the...
Wordstream Integrates Google Analytics for Comprehensive Keyword Research
Wordstream has released an update to their keyword research tool that integrates Google Analytics. The reason for the integration is to pull information about what keywords are actually driving traffic to your website to give you a comprehensive view of your keyword landscape. Keyword tools are good at providing information on which keywords are searched the most, but you can't always be sure that a given keyword will actually perform well with your site. Wordstream's goal is to take the data from its keyword tool and combine it with your Google Analytics keyword data in order to provide better suggestions...
Go to SES Berlin or Chicago for (Over) Ten Authors Speaking
During the past nine weeks, I've shared nine significant reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are: "nine trainers training, eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share a tenth important reason -- and it isn't to see "ten lords a-leaping." You should attend these events to hear well over ten authors speaking. Actually, there will be...
Google Updates AdWords Editor
A new version of Google's AdWords Editor has been released. Version 7.6.1's new features include: Ad scheduling and advanced location targeting Add/Update Multiple Campaigns Account tree editing Promoted Video ads Export spreadsheet with images (ZIP) Updated features include: Keyword expansion Campaign and ad group pickers Import CSV error export There's also new bidding terminology: Max. CPC Search - (previously Max. CPC) Max. CPC Automatic Placements (previously Max. Content CPC) Max. CPC Managed Placements (previously Placement Max. CPC) There's no change to Max CPA and Max CPM terminology. Check out the full release notes here....
Google Webmaster Tools Updates Keywords User Interface
Google has updated the Keywords user interface in Webmaster Tools. The update includes: Daily data updates Details on how often specific keywords were found Displaying up to 10 URLs that contain a keyword Significance column comparing each keyword's frequency to the most popular keyword's frequency This tool really helps you know how Google sees your site. You can quickly recognize problem areas or address hacked content. Have you checked out the new user interface? Let us know your first impressions of the update by leaving a comment....
Google Voice Gives Priority Invitations to Military Families
In honor of Veterans Day, Google Voice has announced that it will be giving priority Google Voice invitations to military families associated with the organization Blue Star Families. Over at the Google Voice blog, Jason Toff, Associate Product Marketing Manager explains: Military families encounter unique challenges and frequent separations, so staying in touch is vitally important. With one Google Voice number, families won't have to worry about missing calls from service members abroad. Google Voice is a call management system. You can associate your one Google Voice number with multiple third-party phone numbers such as work, home, cell, etc. Then,...
Web Marketing Today Celebrates its 15th Birthday
If "Internet years" are anything like "dog years," then celebrating your 15th anniversary is like celebrating your 105 birthday. Can you remember what the world wide web was like in 1994? That was the year that Netscape Navigator was launched. That was also the year that Dr. Ralph Wilson, Editor, launched Web Marketing Today. Bryan Eisenberg, recognized authority and pioneer in online marketing and ClickZ's ROI Marketing columnist, says, "Ralph Wilson's newsletter was one of the first that I signed up for when I started in this industry and I still read it today. I would not be where I...
UPDATE: Google Caffeine to Launch After Holidays (For the Most Part)
Earlier today, news broke that Google's new index would launch soon. The news was simultaneously exciting and disconcerting since most SEOs and search marketers are in full-fledged holiday mode, and boy, would this disrupt things. But Google spam ninja Matt Cutts took to his personal blog to assure that most people won't get the update until after the holidays. You can breathe that sigh of relief now. Caffeine will still be rolled out to one data center, which Cutts said will affect a small percentage of searchers....
Google Caffeine Sandbox Closed; Expect New Index Soon
In August, Google released a developer preview of their new index, dubbed Google Caffeine. Changes in the index appeared to be largely a "Your Mileage May Vary" situation, with some noticing hardly any changes to their rankings while others noticed bigger changes. Now, Google has closed the preview sandbox and is prepping the new index for a larger release. It will initially roll out to one data center. I would imagine that for many, this isn't the greatest time to be experiencing changes in Google's index. The holidays are coming and the economy has been in a rough place for...
Google AdWords Adds Two New Alerts
Google AdWords has launched new alerts to help you manage your paid search campaigns. Under the Opportunities Tab, Google has added alerts for keyword and budget ideas. If you're using conversion tracking, you can now set up a custom alert to notify you of changes in conversion volume, conversion rate, and cost per conversion. So far, custom alerts are only available for individual accounts, but Google says they are working on rolling out custom alerts for accounts linked through My Client Center (MCC)....
Google Acquires Mobile Advertising Provider AdMob
AdMob has been a major player in the mobile advertising world, really taking off when Apple enabled apps on their iPhone and iPod Touch devices. Google is gobbling up their competition mobile ad competition by acquiring AdMob. "Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, Vice President of Product Management at Google. "AdMob is the quintessential Silicon Valley startup -- generating impressive year on year revenue growth -- and we're excited to welcome...
American Daily Newspapers Employ 25% Fewer People Than in 2001
I apparently caused a stir yesterday at the PRSA International Conference in San Diego. Actually, it was a disturbing fact -- or an inconvenient truth -- that I cited which caused the stir. So, don't shoot the messanger. During the Q&A part of the conference workshop, "Looking Ahead: The Nexus of Social Media and Public Relations," Peter Himler, founder and principal of Flatiron Communication, asked a rhetorical question of the audience. I've known Himler for about 15 years, so I raised my hand when nobody seemed eager to speculate on when traditional media relations should be declared dead. I'm presenting...
Microsoft Rolls Out adCenter Fall 2009 Upgrade
Over the weekend, Microsoft adCenter began rolling out its Fall 2009 upgrade. Tina Kelleher took to the official adCenter blog to give the scoop: The adCenter team is in the process of getting ready to roll out the adCenter Fall 2009 Upgrade this weekend. This upgrade will include improvements in reporting, account management and will even add a few new features; we'll have more detailed information on Monday. You should expect to see the upgrade changes after Sunday, November 8th. Have you seen the new features yet? What do you think? Let us know by leaving a comment....
Go to SES Berlin or SES Chicago for Nine Trainers Training
During the past seven weeks, I've shared seven compelling reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are "eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share an eighth great reason -- and it isn't "nine ladies dancing." You should attend these events for "nine trainers training." As I mentioned back in September, training is one of the three...
Caution: Social Media May Be Closer Than They Appear
I've just finished attending Day 1 of the PRSA International Conference in San Diego. Arianna Huffington, founder of The Huffington Post, was the Sunday keynote speaker. Katie D. Paine, CEO of KDPaine & Partners, discussed Social Media Measurement: Establishing ROI. And Peter Himler, founder and principal of Flatiron Communications, Rick Clancy, former senior vice president of corporate communication at Sony Electronics, Jessica Smith, Vice President of Fleishman-Hillard, Rob Key, founder and CEO of Converseon, and Lee Odden, CEO of TopRank Online Marketing, participated on a panel entitled, "Looking Ahead: The Nexus of Social Media and Public Relations." If PR people...
