Search results for "Best Practices"
Go to SES Berlin or SES Chicago for Nine Trainers Training
During the past seven weeks, I've shared seven compelling reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those of you who want to join in the chorus, they are "eight days a-learning, seven tracks amazing, six booths astounding, five brand new things, four keynote themes, three key trends, two early birds, and a ranking in the top three." This week, I'll share an eighth great reason -- and it isn't "nine ladies dancing." You should attend these events for "nine trainers training." As I mentioned back in September, training is one of the three...
"The Art of SEO" Isn't a Paint-by-Numbers Kit
The Art of War by Sun Tzu isn't about Chinese pottery and The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola isn't a paint-by-numbers kit. The Art of SEO is a comprehensive guide to search engine optimization strategies and tactics written by four SEO experts: -- Eric Enge, the President of SEO consulting firm, Stone Temple Consulting, who is widely recognized as an expert on the topic of SEO. -- Rand Fishkin, CEO and co-founder of SEOmoz.org, one of the web's most popular portals on the topic of search. -- Stephan M. Spencer, the founder,...
FCC Votes to Pursue Genachowski's Proposed Net Neutrality Rules
This morning, the Federal Communications Commission voted to consider Chariman Julius Genachowski's proposed net neutrality rules. This means the two rules will be opened for public comment before finalized through an FCC vote. Genachowski publicly announced his new rules at a speech last month at the Brookings Institution. They are: Preventing Internet access providers from discriminating against particular Internet content or applications, while allowing for reasonable network management. Ensuring that Internet access providers are transparent about the network management practices they implement. Google has long been a proponent of Net Neutrality. Reacting on the Official Google Public Policy blog, Google's...
NACA's Save the Dream Tour Tops 315,000 Participants in 7 Cities
We've been following NACA's Save the Dream Tour this year. The first three cities were featured in a case study at SES San Jose 2009 during the How to Optimize for Search & Engage the Community session as well as at the Social Media & Video Strategies Forum during the What Works: Best Practices / Case Studies for Online Video session. Since then, NACA has held Save the Dream events in Atlanta, Los Angeles, Phoenix, and Las Vegas -- and is currently in the middle of an event at the Cow Palace in San Francisco, which will run through Tuesday,...
Go to SES Berlin or SES Chicago for "Four Keynote Themes"
During the past three weeks, I've given you three great reasons for going to either Search Engine Strategies Berlin or SES Chicago 2009. For those who want to catch up, they were "three key trends", "two early birds," and "a ranking in the top three." This week, I'll focus on a fourth compelling reason -- and it isn't to hear "four calling birds." You should plan to attend SES Berlin or Search Engine Strategies Chicago 2009 to hear "four keynote themes." Let's start with SES Chicago 2009, where there will be three keynote themes well worth hearing. On Day 1,...
The BuyerSphere Project: Understanding B2B Buyer Patterns
At SES San Jose 2009, one of my favorite sessions was entitled, "The BuyerSphere Project: Understanding B2B Buyer Patterns." This major B2B research initiative was conducted by Enquiro Research with input from Google, Business.com, Covario, Marketo and DemandBase. So, the session was moderated by Gord Hotchkiss, President and CEO of Enquiro, and the speakers included: Mark McMaster, Senior Planner of B2B and Technology Markets at Google, Ben Hanna, VP Marketing at Business.com, Susan Scarth, VP Marketing at Demandbase, Jon Miller, VP Marketing at Marketo, and Dr. Matthias Blume, Chief Analytics Officer at Covario. Their findings showed that most marketers aren't...
SEW Webcast with Bill Hunt Tomorrow
It's a fact of business life: big companies often face bigger challenges. Large-scale search programs, especially those involving multiple brands or multiple countries, are inherently more complex to create and manage. If you're finding yourself in this situation, look no further than our latest Search Engine Watch webcast, "Effectively Managing a Large Scale Search Program." The presenter is Bill Hunt. Hunt was previously CEO of two of the largest global search marketing firms, Global Strategies and Outrider -- both of which were acquired by WPP. So he knows a thing or two about running large search programs. He's also an...
ABC News Nightline Story Looks at NACA's Save the Dream Tour
Last night, the incredible success of the Neighborhood Assistance Corporation of America (NACA) was featured on Nightline on ABC News. Entitled "The Financial Terrorist," the story went on the frontlines to Cleveland, Ohio, with NACA CEO Bruce Marks, "a man trying to restore the American Dream." It's worth noting that Marks is a self-proclaimed "bank terrorist," according to a recent interview in The Boston Globe entitled, "Taking bank chiefs to task to save homes." Marks explained, "Bank terrorism is a nonviolent way we personalize the consequences of CEOs' actions. When someone loses their home, they lose their neighbors, they lose...
125,000 People Have Attended NACA's Save the Dream Events
According to the St. Louis Post Dispatch, NACA says 40,000 people attended its Save the Dream event in St. Louis last weekend. KTVI Fox 2 in St. Louis reported the same figure in their coverage below. According to NACA, 50,000 people attended it's event in Chicago the weekend before that. Gailann Jarocki of the Chicago Residential Examiner listed 16 lenders who were going to be on-site at the event. And WLS-TV ABC 7 in Chicago was there to document the event. And according to NACA, 35,000 people attended the Save the Dream event in Cleveland. Although some were disputing this...
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile's platform provides advanced visitor segmentation, real-time reporting, intuitive wizards, and best practices training. "Webtrends now offers the most open, elegant and powerful analytics and optimization platform available anywhere. Our customers want to further leverage the rich data set available with Webtrends Analytics, and Widemile's capabilities provide a natural path to help our customers achieve better performance and improved ROI," said Alex Yoder, Webtrends CEO. The third-generation of Widemile's platform is known for its ease of use, algorithms and architecture, and reporting capabilities. "The Widemile and...
Search and Community Case Study at SES San Jose: NACA's Save the Dream
The Neighborhood Assistance Corporation of America (NACA) Save the Dream tour will arrive in St. Louis on Thursday, July 30. Their buses will pull in front of St. Louis University's Chaifetz Arena at 2 PM filled with hundreds of staff and volunteers. St. Louis is the third stop on NACA's 10-city tour to help homeowners take advantage of an historic opportunity to make their mortgage affordable. About 35,000 people attended the first Save the Dream event in Cleveland. About 50,000 people attended the second Save the Dream event in Chicago. This is a dramatic increase over the 25,000 people who...
Measuring the Marketing ROI of Attending SES San Jose
If you register to attend SES San Jose 2009 by Friday, July 24, you can save up to $200. But you already knew that. The bigger question that you -- and other Chief Marketing Officers -- are looking to answer is this: How do you measure the return on investment in going to a search engine marketing conference? Now, measuring marketing ROI isn't a hard science. It's more of a social science. But there some reasonable approaches that you can use to figure out the value of attending SES San Jose 2009. Ask yourself this question: Can I afford to...
Marketers and Optimizers and Videographers! Oh, My!
Imagine a room full of internet marketers, search engine optimizers, and professional videographers! Oh, my! And I'm not talking about the room where Clay Shirky, author of Here Comes Everybody, will give his opening keynote on the first day of the SES San Jose conference, which will run concurrently with the Social Media & Video Strategies forum on August 11, 2009. No, I'm talking about last night's meeting in Dedham, MA, of the National Professional Videographers Association of New England. It featured a presentation on social media by Tom and Reiko Beach of TRB Design, Inc., followed by a sneak...
Confessions of an SEO Copywriter (You don't need a lot of copy)
One of our very own SEW experts, Tim Ash is featured on the cover of the summer edition of Online Strategy Magazine. In it, he talks about the short attention span of web users and how too much copy or flashy graphics can detract from conversion goals. These are things Tim has learned as a landing page consultant. And in your gut, you know he's right. You skim web pages. You abandon pages that are difficult to navigate easily. You don't feel like reading a dissertation about a new pair of shoes. Do they look good? Yes. Where's the "Add...
Optimized Schedule for SES San Jose Plus Social Media & Video Strategies
One of my Twitter followers, b_young of California, asked me to put together an optimized schedule for both the Search Engine Strategies (SES) San Jose Conference & Expo, which will be held at the McEnery Convention Center August 10-14, 2009, as well as the Social Media & Video Strategies forum, which will be held next door at the San Jose Marriott on August 11. My first optimization tip is to get a Segway Personal Transporter ("Segway PT") in order to ride back and forth between the two co-located events. If that's not possible, then look closely at the agendas for...
The BuyerSphere Project: Understanding B2B Buyer Patterns
One of the session that I plan to attend at SES San Jose is "The ByerSphere Project: Understanding B2B Buyer Patters" on Wednesday, August 12, 2009, at 4:00 p.m. The moderator of the session is Gord Hotchkiss, President & CEO, Enquiro. I started speaking on panels with Gord way back at SES New York 2004. And I can't tell you how many search engine marketers -- including me -- have taken his eye tracking research and presented it to their clients over the years. Although I always give Enquiro credit for the findings, if Gord were getting residuals, he'd be...
Social Media & Video Strategies To Be Held With SES San Jose
The cover story by Mike Grehan in the latest issue of SES Magazine is entitled, "Is there a link between search & social?" Well, there's a new link -- with the posting of the agenda for ClickZ's Social Media & Video Strategies Forum. This forum, which is brought to you by ClickZ, YouTube and Google, will explore "the successes and failures companies, celebrities, and politicians have had in the social sphere online and will deliver actionable tactics and strategies so that you can prosper from them." This one-day event at the San Jose Marriott on August 11, 2009, is taking...
Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles
Andrew Goodman, the editor of Traffick, has posted "Is Guy Kawasaki Singlehandedly Ruining Twitter (Part 2)." Goodman takes a deeper look at the tactics could turn Twitter into a "digital trailer park." This prompted me to take a second look at what others in the search engine marketing industry have been saying about Twitter tools, tips, tricks, and techniques. And I found twelve video interviews conducted at SES London and SES New York this year that provide wide spectrum of divergent opinions. Since there's going to be a session on "The Ins and Outs of Twitter" at SES Toronto next...
Q&A with Rob Swick of Atlantic Canada Internet Marketing Association
SES Toronto 2009 is coming up June 8-10 and one of the event's association sponsors is the Atlantic Canada Internet Marketing Association (ACIMA). ACIMA is an industry association dedicated to unifying the Internet Marketing community in the Atlantic Provinces (Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland), as well as to promoting and sharing Internet marketing knowledge and best practices. The association mandate is comprised of Education and Training, Networking, Information Sharing, Representation and Profile Raising. To learn a little more about ACIMA, I interviewed the association's President, Rob Swick. As founding President of ACIMA, Swick coordinates the overall...
Q&A with Piera Palazzolo, SVP of Dale Carnegie Training
One of the new tracks at SES New York 2009 was focused on "Search & the C-Level Executive." As I pointed this out during the "First Timer's Guide to SES and SEM" session, I was asked what a C-level exectutive was. I quipped it was any executive who could keep his or her head above water in this economy. No one got the joke. Seriously, a C-level executive is the Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Finanancial Officer (CFO), Chief Marketing Officer (CMO), Chief Technical Officer (CTO), Chief Learning Officer (CLO) or any of the other chiefs...
