November 28, 2007

Everything's Jake at Kelsey Group ILM:07

The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor Kevin Newcomb's panels -- featuring, among others, SEW Expert Sage Lewis on link building.

Of course, Kelsey Group analyst and SEW Expert Mike Boland is one of the star Local Search moderators.

It's been a great day of CEOs, audience members, and Kelsey Group analysts debating -- and learning -- about the past, present, and future of Local Search.

One of the stellar presentations: RH Donnelley. Hunh? The YP guys? Sure, now that everything's jake at the old media stalwart.

Business.com Founder/CEO Jake Winebaum became President of R.H. Donnelley's interactive unit (RHDi) 90 days ago, reporting directly to the Chairman and CEO.

RHDi now includes DexKnows.com, search marketing company LocalLaunch! , Business.com, Work.com and the Business.com Advertising Network.

Great catching up with Todd Sims, Business.com VP Business and Corporate Development. I first met Todd when Business.com was little more than a famous domain name and a small vertical search engine.

Kevin Newcomb interviewed Jake after his presentation. Keep an eye out for RHDi search marketing / digital strategy from a vertical search engine veteran transforming old media.

Posted by Kevin Heisler at 6:31 PM | Permalink

July 26, 2007

Business.com Acquired by Yellow Pages Publisher

Print and online Yellow Pages publisher R.H. Donnelley Corp. has signed a definitive agreement to acquire Business.com for $345 million in cash and deferred payouts. Donnelley reportedly beat out Dow Jones and the New York Times, according to the Wall Street Journal.

RHD will add Business.com's business search engine and directory and pay-per-click advertising network to its interactive unit, RHDi, which will now include DexKnows.com, LocalLaunch search engine marketing company, Business.com, Work.com and the Business.com Advertising Network.

Business.com founder and CEO Jake Winebaum will lead RHDi from Santa Monica, Calif., and will report directly to Swanson. The deal is expected to close in the third quarter of 2007.

Kate Kaye at ClickZ has more details from RHD and Kelsey Group analyst Neal Polachek.

Posted by Kevin Newcomb at 11:42 AM | Permalink

June 20, 2007

Are IT Buyers and Marketers Search-Aligned?

According to a recent survey of 3,000 IT buyers and marketers, some 83% of buyers actively use Google to find tech information. About 65% of marketers participate in paid search programs to find these buyers. Maybe the other marketers are missing out.

IT buyers are sophisticated searchers. At least 56% enter at least three or more keywords and 19% use Boolean searches. They are thorough and generally scan at least three or more pages of results – countering the attitude that you must be on the first page to be viewed or relevant. Marketing spends make sense, since 52% of these educated buyers read and 35% say they click on ads frequently/sometimes.

Although buyers are actively searching and responding to paid search, the marketers don’t spend with the same intensity. When probed further, only 17% spend more than half their online budgets on search and 58% spend less than a quarter of their budgets. Among the marketers not currently buying ads, 27% have never tried it, and 19% tried and gave up. Another quarter of marketers claim it’s just too expensive!

IT marketers are interested in creating awareness, and also do this by improving their organic search results. Some 66% engage in SEO strategies and 58% report their content is available through the engines. This is about the same engagement level as paid search activities.

If all your prospects are all going somewhere like search, then it's worth trying to reach some of them. However, limited resources and trade-offs are reasons for not participating. As we heard, the returns aren't working for some marketers anymore. Maybe more targeted buys work better, on specific industry social and trade sites. Even so, I'm wondering why search seems to be an "all or nothing" proposition for 35% of IT marketers.

Posted by debbyr at 4:10 AM | Permalink

May 24, 2007

Enquiro Finds Search Plays an Integral Role in B2B Purchases

For business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions, according to the latest research from Enquiro Search Solutions. In today's SearchDay, How Do B2B Buyers Search?, we look at the findings of Enquiro's Business to Business Survey 2007.

Posted by Kevin Newcomb at 11:59 PM | Permalink

December 19, 2005

Specialty Databases (Verticals) The Focus Of A Wall Street Journal Article

A few weekends ago Wall Street Journal reporter, Kevin Delaney, gave me a call asking for a few ideas, thoughts, and suggestions about useful specialized databases (aka verticals) that would be of interest to WSJ readers.

Today, the article was published and it's titled, "Beyond Google." You'll find it linked here. However, at least for the moment, Kevin's story is only available to WSJ subscribers.

A couple of quick comments and notes:

1) Thanks Kevin for asking for my suggestions and for the quote. You should know that for each database suggested and included in the final article, 40-50 more could have been included and received a well-deserved mention. I had to limit my picks for obvious reasons. Of course, Kevin spoke to others and also included their suggestions.

2) The "Beyond Google" headline is great. The word Google has a way of drawing peoples attention and the title of the headline is often the title of presentations I give. Why? A presentation titled, "Learn about Specialty Databases" does not pack in the crowds. Tossing the word Google into the title, does.

Specialty tools do not replace general purpose large web engines like Google, Ask Jeeves, Yahoo, Gigablast, Exalead, and others. A web researcher should have a good working knowledge of both general databases and specialty tools. Plus, in terms of some of my presentations, the word "Google" gets the crowd in the door and then I have time to not only talk about Google (many don't have any idea of what it can offer) but also have time to talk about the great useful stuff being developed by AJ, Yahoo, and elsewhere. So in reality it's a two pronged presensation. As I posted on Friday, it's clear that many people who use these and other tools have little to no idea of how these services work and what they offer.

+ General web engines (The full landscape, how to take full advantage of some of their services, creating better queries). These days it can also include time letting the audience know about verticals that these companies also provide like Yahoo Audio Search.

+ Specialized databases (verticals) the power and often time saving capabilities they offer. The challenge for many is just knowing about them.

3) If you read the blog on a regular basis, you'll likely notice that Kevin used several suggestions that I've written about on our site. Cool!

4) I was especially pleased to see the WSJ article mention the wonderful RegLightGreen bibliographic database and NetLibrary, available for free from many libraries that offers the full text of thousands of books. Remember, as I wrote in this guest column for BetaNews, public, university, and many other types of libraries offer FREE, 24x7x365, access from any web computer (no need to go to the library) to a full range of specialized databases that often offer content not found in web engines (full text journals, newspapers, magazines, reference books, etc.) OR packaged in such a way to add extra value to the data. Plus, these databases tend to offer search capabilities not found from general web engines. Every library offers different service and databases. The easiest to learn what your library offers is to either look at their web site or make a quick call.

Postscript: I'm happy to report that at least for the moment, it's the most popular story on the WSJ site today. Yes, I think the public is beginning to understand the value of specialized tools.

Posted by Gary Price at 1:27 PM | Permalink

Specialty Databases (Verticals) The Focus Of A Wall Street Journal Article

A few weekends ago Wall Street Journal reporter, Kevin Delaney, gave me a call asking for a few ideas, thoughts, and suggestions about useful specialized databases (aka verticals) that would be of interest to WSJ readers.

Today, the article was published and it's titled, "Beyond Google." You'll find it linked here. However, at least for the moment, Kevin's story is only available to WSJ subscribers.

A couple of quick comments and notes:

1) Thanks Kevin for asking for my suggestions and for the quote. You should know that for each database suggested and included in the final article, 40-50 more could have been included and received a well-deserved mention. I had to limit my picks for obvious reasons. Of course, Kevin spoke to others and also included their suggestions.

2) The "Beyond Google" headline is great. The word Google has a way of drawing peoples attention and the title of the headline is often the title of presentations I give. Why? A presentation titled, "Learn about Specialty Databases" does not pack in the crowds. Tossing the word Google into the title, does.

Specialty tools do not replace general purpose large web engines like Google, Ask Jeeves, Yahoo, Gigablast, Exalead, and others. A web researcher should have a good working knowledge of both general databases and specialty tools. Plus, in terms of some of my presentations, the word "Google" gets the crowd in the door and then I have time to not only talk about Google (many don't have any idea of what it can offer) but also have time to talk about the great useful stuff being developed by AJ, Yahoo, and elsewhere. So in reality it's a two pronged presensation. As I posted on Friday, it's clear that many people who use these and other tools have little to no idea of how these services work and what they offer.

+ General web engines (The full landscape, how to take full advantage of some of their services, creating better queries). These days it can also include time letting the audience know about verticals that these companies also provide like Yahoo Audio Search.

+ Specialized databases (verticals) the power and often time saving capabilities they offer. The challenge for many is just knowing about them.

3) If you read the blog on a regular basis, you'll likely notice that Kevin used several suggestions that I've written about on our site. Cool!

4) I was especially pleased to see the WSJ article mention the wonderful RegLightGreen bibliographic database and NetLibrary, available for free from many libraries that offers the full text of thousands of books. Remember, as I wrote in this guest column for BetaNews, public, university, and many other types of libraries offer FREE, 24x7x365, access from any web computer (no need to go to the library) to a full range of specialized databases that often offer content not found in web engines (full text journals, newspapers, magazines, reference books, etc.) OR packaged in such a way to add extra value to the data. Plus, these databases tend to offer search capabilities not found from general web engines. Every library offers different service and databases. The easiest to learn what your library offers is to either look at their web site or make a quick call.

Postscript: I'm happy to report that at least for the moment, it's the most popular story on the WSJ site today. Yes, I think the public is beginning to understand the value of specialized tools.

Posted by Kevin Heisler at 1:27 PM | Permalink

Specialty Databases (Verticals) The Focus Of A Wall Street Journal Article

A few weekends ago Wall Street Journal reporter, Kevin Delaney, gave me a call asking for a few ideas, thoughts, and suggestions about useful specialized databases (aka verticals) that would be of interest to WSJ readers.

Today, the article was published and it's titled, "Beyond Google." You'll find it linked here. However, at least for the moment, Kevin's story is only available to WSJ subscribers.

A couple of quick comments and notes:

1) Thanks Kevin for asking for my suggestions and for the quote. You should know that for each database suggested and included in the final article, 40-50 more could have been included and received a well-deserved mention. I had to limit my picks for obvious reasons. Of course, Kevin spoke to others and also included their suggestions.

2) The "Beyond Google" headline is great. The word Google has a way of drawing peoples attention and the title of the headline is often the title of presentations I give. Why? A presentation titled, "Learn about Specialty Databases" does not pack in the crowds. Tossing the word Google into the title, does.

Specialty tools do not replace general purpose large web engines like Google, Ask Jeeves, Yahoo, Gigablast, Exalead, and others. A web researcher should have a good working knowledge of both general databases and specialty tools. Plus, in terms of some of my presentations, the word "Google" gets the crowd in the door and then I have time to not only talk about Google (many don't have any idea of what it can offer) but also have time to talk about the great useful stuff being developed by AJ, Yahoo, and elsewhere. So in reality it's a two pronged presensation. As I posted on Friday, it's clear that many people who use these and other tools have little to no idea of how these services work and what they offer.

+ General web engines (The full landscape, how to take full advantage of some of their services, creating better queries). These days it can also include time letting the audience know about verticals that these companies also provide like Yahoo Audio Search.

+ Specialized databases (verticals) the power and often time saving capabilities they offer. The challenge for many is just knowing about them.

3) If you read the blog on a regular basis, you'll likely notice that Kevin used several suggestions that I've written about on our site. Cool!

4) I was especially pleased to see the WSJ article mention the wonderful RegLightGreen bibliographic database and NetLibrary, available for free from many libraries that offers the full text of thousands of books. Remember, as I wrote in this guest column for BetaNews, public, university, and many other types of libraries offer FREE, 24x7x365, access from any web computer (no need to go to the library) to a full range of specialized databases that often offer content not found in web engines (full text journals, newspapers, magazines, reference books, etc.) OR packaged in such a way to add extra value to the data. Plus, these databases tend to offer search capabilities not found from general web engines. Every library offers different service and databases. The easiest to learn what your library offers is to either look at their web site or make a quick call.

Postscript: I'm happy to report that at least for the moment, it's the most popular story on the WSJ site today. Yes, I think the public is beginning to understand the value of specialized tools.

Posted by Kevin Heisler at 1:27 PM | Permalink

Specialty Databases (Verticals) The Focus Of A Wall Street Journal Article

A few weekends ago Wall Street Journal reporter, Kevin Delaney, gave me a call asking for a few ideas, thoughts, and suggestions about useful specialized databases (aka verticals) that would be of interest to WSJ readers.

Today, the article was published and it's titled, "Beyond Google." You'll find it linked here. However, at least for the moment, Kevin's story is only available to WSJ subscribers.

A couple of quick comments and notes:

1) Thanks Kevin for asking for my suggestions and for the quote. You should know that for each database suggested and included in the final article, 40-50 more could have been included and received a well-deserved mention. I had to limit my picks for obvious reasons. Of course, Kevin spoke to others and also included their suggestions.

2) The "Beyond Google" headline is great. The word Google has a way of drawing peoples attention and the title of the headline is often the title of presentations I give. Why? A presentation titled, "Learn about Specialty Databases" does not pack in the crowds. Tossing the word Google into the title, does.

Specialty tools do not replace general purpose large web engines like Google, Ask Jeeves, Yahoo, Gigablast, Exalead, and others. A web researcher should have a good working knowledge of both general databases and specialty tools. Plus, in terms of some of my presentations, the word "Google" gets the crowd in the door and then I have time to not only talk about Google (many don't have any idea of what it can offer) but also have time to talk about the great useful stuff being developed by AJ, Yahoo, and elsewhere. So in reality it's a two pronged presensation. As I posted on Friday, it's clear that many people who use these and other tools have little to no idea of how these services work and what they offer.

+ General web engines (The full landscape, how to take full advantage of some of their services, creating better queries). These days it can also include time letting the audience know about verticals that these companies also provide like Yahoo Audio Search.

+ Specialized databases (verticals) the power and often time saving capabilities they offer. The challenge for many is just knowing about them.

3) If you read the blog on a regular basis, you'll likely notice that Kevin used several suggestions that I've written about on our site. Cool!

4) I was especially pleased to see the WSJ article mention the wonderful RegLightGreen bibliographic database and NetLibrary, available for free from many libraries that offers the full text of thousands of books. Remember, as I wrote in this guest column for BetaNews, public, university, and many other types of libraries offer FREE, 24x7x365, access from any web computer (no need to go to the library) to a full range of specialized databases that often offer content not found in web engines (full text journals, newspapers, magazines, reference books, etc.) OR packaged in such a way to add extra value to the data. Plus, these databases tend to offer search capabilities not found from general web engines. Every library offers different service and databases. The easiest to learn what your library offers is to either look at their web site or make a quick call.

Postscript: I'm happy to report that at least for the moment, it's the most popular story on the WSJ site today. Yes, I think the public is beginning to understand the value of specialized tools.

Posted by Kevin Heisler at 1:27 PM | Permalink

November 16, 2005

Vertical Search for B2B

VerticalSearch.com has launched as a business-to-business search service covering health, transportation, agriculture, construction, telecommunications and other industries, drawing results from from over one hundred B2B verticals. The site is in beta, and offers only a basic search with no refinement or advanced search tools, so results vary widely in quality depending on what you're looking for. But probably a site worth keeping an eye on if you do a lot of B2B type searching.

Posted by Chris Sherman at 1:36 PM | Permalink

Vertical Search for B2B

VerticalSearch.com has launched as a business-to-business search service covering health, transportation, agriculture, construction, telecommunications and other industries, drawing results from from over one hundred B2B verticals. The site is in beta, and offers only a basic search with no refinement or advanced search tools, so results vary widely in quality depending on what you're looking for. But probably a site worth keeping an eye on if you do a lot of B2B type searching.

Posted by Kevin Heisler at 1:36 PM | Permalink

Vertical Search for B2B

VerticalSearch.com has launched as a business-to-business search service covering health, transportation, agriculture, construction, telecommunications and other industries, drawing results from from over one hundred B2B verticals. The site is in beta, and offers only a basic search with no refinement or advanced search tools, so results vary widely in quality depending on what you're looking for. But probably a site worth keeping an eye on if you do a lot of B2B type searching.

Posted by Kevin Heisler at 1:36 PM | Permalink

Vertical Search for B2B

VerticalSearch.com has launched as a business-to-business search service covering health, transportation, agriculture, construction, telecommunications and other industries, drawing results from from over one hundred B2B verticals. The site is in beta, and offers only a basic search with no refinement or advanced search tools, so results vary widely in quality depending on what you're looking for. But probably a site worth keeping an eye on if you do a lot of B2B type searching.

Posted by Kevin Heisler at 1:36 PM | Permalink

October 11, 2005

IT.Com Enhances Services With White Paper Search Tool

A brief article in Media Post today about IT.com, a an engine focusing on Info Tech material, notes that this vertical engine how is offering white papers. I've mentioned IT.com on the blog once before when they announced a deal with Forbes. ITPapers.com and bitpipe are two other services (of many) that offer white paper databases.

Posted by Gary Price at 1:38 PM | Permalink

IT.Com Enhances Services With White Paper Search Tool

A brief article in Media Post today about IT.com, a an engine focusing on Info Tech material, notes that this vertical engine how is offering white papers. I've mentioned IT.com on the blog once before when they announced a deal with Forbes. ITPapers.com and bitpipe are two other services (of many) that offer white paper databases.

Posted by Kevin Heisler at 1:38 PM | Permalink

IT.Com Enhances Services With White Paper Search Tool

A brief article in Media Post today about IT.com, a an engine focusing on Info Tech material, notes that this vertical engine how is offering white papers. I've mentioned IT.com on the blog once before when they announced a deal with Forbes. ITPapers.com and bitpipe are two other services (of many) that offer white paper databases.

Posted by Kevin Heisler at 1:38 PM | Permalink

IT.Com Enhances Services With White Paper Search Tool

A brief article in Media Post today about IT.com, a an engine focusing on Info Tech material, notes that this vertical engine how is offering white papers. I've mentioned IT.com on the blog once before when they announced a deal with Forbes. ITPapers.com and bitpipe are two other services (of many) that offer white paper databases.

Posted by Kevin Heisler at 1:38 PM | Permalink

September 29, 2005

Don't Overlook B2B Search Engines for Search Marketing Opportunities

Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic, high click-through rates leading to high conversion rates for those search marketers savvy enough to take advantage of what they offer. Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring reps from some of the more prominent B2B engines in today's SearchDay article, Meet The B2B Search Engines.

Posted by Chris Sherman at 10:10 AM | Permalink

Don't Overlook B2B Search Engines for Search Marketing Opportunities

Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic, high click-through rates leading to high conversion rates for those search marketers savvy enough to take advantage of what they offer. Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring reps from some of the more prominent B2B engines in today's SearchDay article, Meet The B2B Search Engines.

Posted by Kevin Heisler at 10:10 AM | Permalink

Don't Overlook B2B Search Engines for Search Marketing Opportunities

Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic, high click-through rates leading to high conversion rates for those search marketers savvy enough to take advantage of what they offer. Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring reps from some of the more prominent B2B engines in today's SearchDay article, Meet The B2B Search Engines.

Posted by Kevin Heisler at 10:10 AM | Permalink

Don't Overlook B2B Search Engines for Search Marketing Opportunities

Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic, high click-through rates leading to high conversion rates for those search marketers savvy enough to take advantage of what they offer. Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring reps from some of the more prominent B2B engines in today's SearchDay article, Meet The B2B Search Engines.

Posted by Kevin Heisler at 10:10 AM | Permalink

June 3, 2005

Forbes Announces Deal With Search Vertical IT.com

Media Post has a short article today about Forbes.com users now having access to search vertical IT.com directly from search boxes located on the Forbes site.

IT.com uses a targeted crawler to build a database focusing only on information technology solutions for the enterprise.

Although placing search boxes to specialty/vertical databases on non-search sites like Forbes is not a new concept, it's still a good one since it can help get the word out about these types of search tools.

In an email to me, Mark Conover the IT.com CEOwrote:

The top priority [for IT.com] is to provide the most relevant results for PARTICULAR audience being served.

He added:

It just so happens that the algorithm is "ungamable".

As I touched on earlier this week, just because content can be crawled and searched doesn't mean the searcher will see it. Use of a vertical/focused database can often help the user get the most relevant results in the shortest amount of time. Said in different words, the biggest database (in terms of overall size) doesn't mean it's the best database for every search. Conover is also correct in pointing out that verticals can also offer quality results by focusing on the needs of a specific user group.

With the increasing interest in verticals, I think more and more people are realizing that specialty engines are valuable and useful resources.

Posted by Gary Price at 9:24 AM | Permalink

Forbes Announces Deal With Search Vertical IT.com

Media Post has a short article today about Forbes.com users now having access to search vertical IT.com directly from search boxes located on the Forbes site.

IT.com uses a targeted crawler to build a database focusing only on information technology solutions for the enterprise.

Although placing search boxes to specialty/vertical databases on non-search sites like Forbes is not a new concept, it's still a good one since it can help get the word out about these types of search tools.

In an email to me, Mark Conover the IT.com CEOwrote:

The top priority [for IT.com] is to provide the most relevant results for PARTICULAR audience being served.

He added:

It just so happens that the algorithm is "ungamable".

As I touched on earlier this week, just because content can be crawled and searched doesn't mean the searcher will see it. Use of a vertical/focused database can often help the user get the most relevant results in the shortest amount of time. Said in different words, the biggest database (in terms of overall size) doesn't mean it's the best database for every search. Conover is also correct in pointing out that verticals can also offer quality results by focusing on the needs of a specific user group.

With the increasing interest in verticals, I think more and more people are realizing that specialty engines are valuable and useful resources.

Posted by Kevin Heisler at 9:24 AM | Permalink

Forbes Announces Deal With Search Vertical IT.com

Media Post has a short article today about Forbes.com users now having access to search vertical IT.com directly from search boxes located on the Forbes site.

IT.com uses a targeted crawler to build a database focusing only on information technology solutions for the enterprise.

Although placing search boxes to specialty/vertical databases on non-search sites like Forbes is not a new concept, it's still a good one since it can help get the word out about these types of search tools.

In an email to me, Mark Conover the IT.com CEOwrote:

The top priority [for IT.com] is to provide the most relevant results for PARTICULAR audience being served.

He added:

It just so happens that the algorithm is "ungamable".

As I touched on earlier this week, just because content can be crawled and searched doesn't mean the searcher will see it. Use of a vertical/focused database can often help the user get the most relevant results in the shortest amount of time. Said in different words, the biggest database (in terms of overall size) doesn't mean it's the best database for every search. Conover is also correct in pointing out that verticals can also offer quality results by focusing on the needs of a specific user group.

With the increasing interest in verticals, I think more and more people are realizing that specialty engines are valuable and useful resources.

Posted by Kevin Heisler at 9:24 AM | Permalink

Forbes Announces Deal With Search Vertical IT.com

Media Post has a short article today about Forbes.com users now having access to search vertical IT.com directly from search boxes located on the Forbes site.

IT.com uses a targeted crawler to build a database focusing only on information technology solutions for the enterprise.

Although placing search boxes to specialty/vertical databases on non-search sites like Forbes is not a new concept, it's still a good one since it can help get the word out about these types of search tools.

In an email to me, Mark Conover the IT.com CEOwrote:

The top priority [for IT.com] is to provide the most relevant results for PARTICULAR audience being served.

He added:

It just so happens that the algorithm is "ungamable".

As I touched on earlier this week, just because content can be crawled and searched doesn't mean the searcher will see it. Use of a vertical/focused database can often help the user get the most relevant results in the shortest amount of time. Said in different words, the biggest database (in terms of overall size) doesn't mean it's the best database for every search. Conover is also correct in pointing out that verticals can also offer quality results by focusing on the needs of a specific user group.

With the increasing interest in verticals, I think more and more people are realizing that specialty engines are valuable and useful resources.

Posted by Kevin Heisler at 9:24 AM | Permalink

April 19, 2005

LinkedIn to Debut BtoB Local Search Service to Connect Professionals

Yes, even LinkedIn, the web-based networking tool is getting into the local search game. MediaPost reports that the company will announce that they will offer a new business-to-business local search product called "LinkedIn Services."

According to the article, the service is, "designed to connect its network of 2.4 million professionals and business owners with in-area service providers like lawyers and accountants...[ Konstantin] Guericke [LinkedIn Co-Founder and VP of Marketing] said that 150,000 service providers have registered and created listings with the search service. The listings are free as of now, but Guericke said that LinkedIn will start charging soon -- likely after about six months. The model could be based on a Yellow Pages-type arrangement, where companies pay for more extensive listings, and thus appear in more searches, or possibly on a per-lead basis."

Posted by Gary Price at 10:42 AM | Permalink

LinkedIn to Debut BtoB Local Search Service to Connect Professionals

Yes, even LinkedIn, the web-based networking tool is getting into the local search game. MediaPost reports that the company will announce that they will offer a new business-to-business local search product called "LinkedIn Services."

According to the article, the service is, "designed to connect its network of 2.4 million professionals and business owners with in-area service providers like lawyers and accountants...[ Konstantin] Guericke [LinkedIn Co-Founder and VP of Marketing] said that 150,000 service providers have registered and created listings with the search service. The listings are free as of now, but Guericke said that LinkedIn will start charging soon -- likely after about six months. The model could be based on a Yellow Pages-type arrangement, where companies pay for more extensive listings, and thus appear in more searches, or possibly on a per-lead basis."

Posted by Kevin Heisler at 10:42 AM | Permalink

LinkedIn to Debut BtoB Local Search Service to Connect Professionals

Yes, even LinkedIn, the web-based networking tool is getting into the local search game. MediaPost reports that the company will announce that they will offer a new business-to-business local search product called "LinkedIn Services."

According to the article, the service is, "designed to connect its network of 2.4 million professionals and business owners with in-area service providers like lawyers and accountants...[ Konstantin] Guericke [LinkedIn Co-Founder and VP of Marketing] said that 150,000 service providers have registered and created listings with the search service. The listings are free as of now, but Guericke said that LinkedIn will start charging soon -- likely after about six months. The model could be based on a Yellow Pages-type arrangement, where companies pay for more extensive listings, and thus appear in more searches, or possibly on a per-lead basis."

Posted by Kevin Heisler at 10:42 AM | Permalink

LinkedIn to Debut BtoB Local Search Service to Connect Professionals

Yes, even LinkedIn, the web-based networking tool is getting into the local search game. MediaPost reports that the company will announce that they will offer a new business-to-business local search product called "LinkedIn Services."

According to the article, the service is, "designed to connect its network of 2.4 million professionals and business owners with in-area service providers like lawyers and accountants...[ Konstantin] Guericke [LinkedIn Co-Founder and VP of Marketing] said that 150,000 service providers have registered and created listings with the search service. The listings are free as of now, but Guericke said that LinkedIn will start charging soon -- likely after about six months. The model could be based on a Yellow Pages-type arrangement, where companies pay for more extensive listings, and thus appear in more searches, or possibly on a per-lead basis."

Posted by Kevin Heisler at 10:42 AM | Permalink

January 4, 2005

1500 Advertisers Now Part of ThomasB2B Network

Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon begin placing ads on the PRWeb news release site.

The ads will appear on results pages when users type search terms into PRWeb's query box--possibly in a column next to the organic results...ThomasB2B, a joint venture of search engine FindWhat.com and online directory company Thomas Global Register, has so far signed up about 1,500 advertisers--with a heavy concentration of manufacturers of conveyors, pumps, capacitors, and other industrial electronics.

Posted by Gary Price at 1:21 PM | Permalink | TrackBack

1500 Advertisers Now Part of ThomasB2B Network

Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon begin placing ads on the PRWeb news release site.

The ads will appear on results pages when users type search terms into PRWeb's query box--possibly in a column next to the organic results...ThomasB2B, a joint venture of search engine FindWhat.com and online directory company Thomas Global Register, has so far signed up about 1,500 advertisers--with a heavy concentration of manufacturers of conveyors, pumps, capacitors, and other industrial electronics.

Posted by Kevin Heisler at 1:21 PM | Permalink | TrackBack

1500 Advertisers Now Part of ThomasB2B Network

Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon begin placing ads on the PRWeb news release site.

The ads will appear on results pages when users type search terms into PRWeb's query box--possibly in a column next to the organic results...ThomasB2B, a joint venture of search engine FindWhat.com and online directory company Thomas Global Register, has so far signed up about 1,500 advertisers--with a heavy concentration of manufacturers of conveyors, pumps, capacitors, and other industrial electronics.

Posted by Kevin Heisler at 1:21 PM | Permalink | TrackBack

1500 Advertisers Now Part of ThomasB2B Network

Word in Media Post: Thomas to Send PRWeb Sponsored Ads, that the ThomasB2B PPC ad network that debuted in September will soon begin placing ads on the PRWeb news release site.

The ads will appear on results pages when users type search terms into PRWeb's query box--possibly in a column next to the organic results...ThomasB2B, a joint venture of search engine FindWhat.com and online directory company Thomas Global Register, has so far signed up about 1,500 advertisers--with a heavy concentration of manufacturers of conveyors, pumps, capacitors, and other industrial electronics.

Posted by Kevin Heisler at 1:21 PM | Permalink | TrackBack

November 10, 2004

A Chat with the CEO of Business.com

Here's a search tool we haven't heard much from in recent years...

If you're wondering what Business.com has been up to, Susan Kuchinskas at InternetNews.com offers up an interview with Jake Winebaum, CEO of of the company.

Its directory now contains 26 major industry categories and more than 400,000 listings within 25,000 sub-categories. Although the glamour is gone, the site boasts 12 million unique visitors a month and has carved out a niche providing its targeted search to online business publications.

Q: Business.com launched in 2000, but there seemed to be a two-year hiatus between 2002 and 2004. Is that the case?

A: We've been in stealth mode for a while. We learned a lesson: Deeds, not words. We built this thing out, kept it under the radar screen. Now, so much attention is being given to specialized search, we've been raising our hands.

Btw, Business.com just announced a new round of funding.

Posted by Gary Price at 3:04 PM | Permalink | TrackBack

A Chat with the CEO of Business.com

Here's a search tool we haven't heard much from in recent years...

If you're wondering what Business.com has been up to, Susan Kuchinskas at InternetNews.com offers up an interview with Jake Winebaum, CEO of of the company.

Its directory now contains 26 major industry categories and more than 400,000 listings within 25,000 sub-categories. Although the glamour is gone, the site boasts 12 million unique visitors a month and has carved out a niche providing its targeted search to online business publications.

Q: Business.com launched in 2000, but there seemed to be a two-year hiatus between 2002 and 2004. Is that the case?

A: We've been in stealth mode for a while. We learned a lesson: Deeds, not words. We built this thing out, kept it under the radar screen. Now, so much attention is being given to specialized search, we've been raising our hands.

Btw, Business.com just announced a new round of funding.

Posted by Kevin Heisler at 3:04 PM | Permalink | TrackBack

A Chat with the CEO of Business.com

Here's a search tool we haven't heard much from in recent years...

If you're wondering what Business.com has been up to, Susan Kuchinskas at InternetNews.com offers up an interview with Jake Winebaum, CEO of of the company.

Its directory now contains 26 major industry categories and more than 400,000 listings within 25,000 sub-categories. Although the glamour is gone, the site boasts 12 million unique visitors a month and has carved out a niche providing its targeted search to online business publications.

Q: Business.com launched in 2000, but there seemed to be a two-year hiatus between 2002 and 2004. Is that the case?

A: We've been in stealth mode for a while. We learned a lesson: Deeds, not words. We built this thing out, kept it under the radar screen. Now, so much attention is being given to specialized search, we've been raising our hands.

Btw, Business.com just announced a new round of funding.

Posted by Kevin Heisler at 3:04 PM | Permalink | TrackBack

A Chat with the CEO of Business.com

Here's a search tool we haven't heard much from in recent years...

If you're wondering what Business.com has been up to, Susan Kuchinskas at InternetNews.com offers up an interview with Jake Winebaum, CEO of of the company.

Its directory now contains 26 major industry categories and more than 400,000 listings within 25,000 sub-categories. Although the glamour is gone, the site boasts 12 million unique visitors a month and has carved out a niche providing its targeted search to online business publications.

Q: Business.com launched in 2000, but there seemed to be a two-year hiatus between 2002 and 2004. Is that the case?

A: We've been in stealth mode for a while. We learned a lesson: Deeds, not words. We built this thing out, kept it under the radar screen. Now, so much attention is being given to specialized search, we've been raising our hands.

Btw, Business.com just announced a new round of funding.

Posted by Kevin Heisler at 3:04 PM | Permalink | TrackBack