September 8, 2008

I'm Google, And I've Just Found...The Internet

A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth and using a mobile broadband card to "find the internet."

Google seeks to take the internet to the seas by placing shipping containers filled with data centers on barges or other platforms.

And the energy source is quite efficient. Google wants to use the splashing of waves up against the barge to create energy to power the data centers.

Google wouldn't be the first to use shipping containers for servers. Hewlett-Packard, I.B.M., Dell and Sun Microsystems have all used the method, and Microsoft is building one of the world's largest data centers using shipping containers.

Google hopes that their data containers could be used at large events to ease the burden on the local infrastructure. They also seek to aid the military with their data containers.

What do you think of the patent? Share your impressions in the comments.

via NYT

Posted by Nathania Johnson at 9:45 AM | Permalink | Comments (1)

Association of National Advertisers Opposes Yahoo-Google Deal

The Association of National Advertisers (ANA) have written a letter to U.S. Assistant Attorney General Thomas Barnett expressing their opposition to an advertising deal between Yahoo and Google. The deal, which has come under much scrutiny from the US Department of Justice and a U.S. Senate committee, has Yahoo using Google ads in their search results.

Google has said they will proceed with the deal in early October. So far, there has been no action against the deal from the federal government.

Do you agree or disagree with the ANA? Let us know your thoughts in the comments.

via Reuters

Posted by Nathania Johnson at 9:28 AM | Permalink | Comments (0)

Zillow Launches New Ad Network with Consortium of Newspapers

Real estate search engine Zillow.com has announced a new advertising network with its consortium of 282 newspapers from 11 companies. With a reach of over 63 million unique monthly consumers, the Zillow Advertising Network is the largest online real estate advertising network.

Advertisers on both Zillow and the newspapers will have the opportunity to buy from both inventories.

"The Zillow Advertising Network gives local and national advertisers unprecedented access to the largest online audience of home buying and selling consumers available, including the loyal, engaged audiences visiting Zillow and our newspaper partners," said Greg Schwartz, vice president of advertising sales at Zillow. "This affluent and qualified audience of consumers making major home-related purchases is extremely valuable to advertisers and can now be targeted across a range of geographic considerations."

Posted by Nathania Johnson at 9:04 AM | Permalink | Comments (1)

Yahoo's oneSearch Now Default on AT&T's MEdia Net Mobile Portal

Yahoo's mobile search, oneSearch, is now set as the default mobile search engine on AT&T's MEdia Net portal. Users will be able to access news, financial information, weather conditions, Flickr photos and web and mobile sites. Additionally, users will see ringtones, wallpaper, gaes and other content for their phones.

AT&T's YellowPages.com will still provide local search results.

"Our customers want mobile search to be convenient and intuitive, and Yahoo! oneSearch is an important step for us in delivering that level of experience to them," said Michael Bowling, vice president--Converged Services, AT&T.

"With Yahoo! oneSearch, we created an award-winning mobile-first search experience capable of delivering relevant answers to mobile users on-the-go. With over 60 partnerships with leading mobile operators around the globe, we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day," said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo! Inc. "Together, AT&T and Yahoo! are meeting consumer demand for compelling mobile services, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers."

Posted by Nathania Johnson at 8:21 AM | Permalink | Comments (0)

SEW Experts: Killer PPC Ads: The Final Word

Search Engine Watch Expert - David Szetela Last week's column on PPC fundamentals sparked some feedback. In today's Profitable PPC column, "Killer PPC Ads: The Final Word," David Szetela responds, and clarifies some simple guidelines that will pave the way to pay-per-click nirvana: double-digit click-through-rates.

» Full story

Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)

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