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August 6, 2008

Google Launches New Metric Tool, Insights for Search

Google has launched a new metric geared towards marketers: Google Insights for Search. The tool is very similar to Google Trends, but includes "Rising Searches" and a map representing Regional Interest, which is also broken down by ballpark figure numbers.

Check out these screenshots for a better idea of what the tool is like, then go try it for yourself. (Don't forget to come back and leave a comment about your first impressions of the tool!)

googleinsightgraph08.jpg


googleinsightnews08.jpg


regionalinterestballpark.jpg


regionalinterestheatmap.jpg


googleinsighttopsearches08.jpg


googleinsightrisingsearches08.jpg

Related Reading:
Does Google Analytics Share Data with Google Trends and Ad Planner?

Posted by Nathania Johnson at August 6, 2008 8:41 AM

Comments

I am glad Google is starting to share more detailed search stats with its users. So far, I like the tool. It is easy to use, plus it's free.

Posted by: Al Scillitani at August 6, 2008 10:03 AM

This is GREAT data that Google is sharing! The regional interest data is especially tantalizing.

Posted by: Mike Lee at August 6, 2008 2:31 PM

It seems to consolidate some of the features which were separately available elsewhere, which is a good thing. Great Tool. I agree with Al Scillitani that Google does well by sharing this.

Posted by: Olivier Mullie at August 6, 2008 3:17 PM

Hitwise can't be happy.

Posted by: GGBaxter at August 6, 2008 3:19 PM

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