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July 2, 2008
DOJ Opens Formal Antitrust Investigation into Google-Yahoo Deal
We knew this was coming. The Justice Department has begun a formal antitrust investigation into the search advertising agreement recently announced between Google and Yahoo. But other internet companies will be required to provide documents, according to the Washington Post. The move is thought to indicate a closer scrutiny than originally expected.
Lawyers told the Post that the demand for documents from other companies suggest that Google-Yahoo deal will be reviewed by those higher up in the antitrust division of the DOJ.
Still, the investigation should come as no surprise. When Yahoo was running a test of Google's ads back in April, the Justice Department investigated. However, they were notified of the test ahead of time.
Posted by Nathania Johnson at July 2, 2008 10:04 AM
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Comments
If this deal goes ahead, why would anyone sign up for Yahoo Search Marketing if they can get their ads on Yahoo through AdWords?
No wonder this deal is coming under scrutiny!
Posted by: SEM Guy at July 16, 2008 5:33 AM
