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June 27, 2008
SEW Experts: Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? In today's Vertical Search column, "Creative Messaging in a Direct Response World," local search expert Gregg Stewart shows that branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both.
Posted by Kevin Newcomb at June 27, 2008 12:00 AM
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