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June 26, 2008
SEW Experts: Can Google Predict the Next President?
A look at Google Trends comparative data can help guide companies in making strategic decisions. In today's Building Brand Equity column, "Can Google Predict the Next President?," Erik Qualman shows how the same can be done in the political world, as McCain and Obama are trying to build up their respective "brands" in the eyes of voters.
Posted by Kevin Newcomb at June 26, 2008 12:00 AM
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