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June 25, 2008
SEW Experts: Uncovering Site Problems for Landing Page Optimization, Part 2
Web analytics on your Web site can help you uncover and prioritize potential site problems. In today's By the Numbers column, "Uncovering Site Problems for Landing Page Optimization, Part 2," Tim Ash offers some additional techniques to discover conversion issues on your landing pages, including mining onsite search, or conducting usability testing, focus groups, and surveys.
Posted by Kevin Newcomb at June 25, 2008 12:00 AM
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