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June 24, 2008
Google Officially Introduces Ad Planner
Earlier today, we brought you news of Google's new media measurement tool. The official announcement has been published on the Inside Adwords blog. The new tool will be called Ad Planner (yes, there is a space between the two words), and is in a private, invitation-only beta. You can request an invitation, if you're interested.
Ad Planner was developed for media planners in the hopes of creating a better connection between advertisers and publishers. Here's how it works: Media planners enter their target audience demographics as well as sites that their audience already visits. Ad Planner will use the data to determine what other sites the target audience is visiting. The list of sites will include those on and off the Google Content Network.
The data can then be used to create plans, which can be exported via CSV. You can also export data to DoubleClick's MediaVisor, another media planning platform. Google completed its acquisition of DoubleClick earlier this year.
Here's what the Ad Planner platform will look like:
What do you think of Ad Planner? Will you request an invitation? Let us know by leaving a comment.
Posted by Nathania Johnson at June 24, 2008 11:56 AM
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Comments
Seems they will be directly competing with hitwise for server usage
http://online.wsj.com/article/SB121425232721997689.html?mod=hpp_us_whats_news
Posted by: Aussiewebmaster at June 24, 2008 12:50 PM
I was wondering why it took so long quite honestly. With all the data they have from search, AdWords, AdSense, Analytics and their toolbars they've basically been sitting on a mountain of valuable media planning information for awhile.
And yes, I'll be using it extensively (FYI to other readers, Quantcast also has a pretty nice fee tool in this space.)
Posted by: RS at June 24, 2008 1:41 PM
Invitation requested! You spelled free wrong in the last sentence, btw
Posted by: 2smokingbarrels at June 25, 2008 5:39 PM
I'll definitely be applying. Till now, I've avoided content network like the plague, which I would still recommend to novice search advertising managers. Track conversions.
Posted by: Dan ppc adwords qualified professional at July 31, 2008 6:33 AM
