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May 22, 2008
Microsoft to Bring Advertising to Live Search Mobile
Microsoft has announced the upcoming availability of advertising for Live Search Mobile. The service is currently in private beta, but Microsoft hopes to expand it in the second half of 2008.
The software giant also announced the availability of display advertising on its Windows Live Messenger and Windows Live Hotmail products.
"In today's connected world, the mobile device is emerging as a prime opportunity for advertisers to reach their audience," said Brian Arbogast, corporate vice president of Mobile Services at Microsoft. "This announcement is evidence of our commitment to providing advertisers with further opportunities to connect and engage consumers throughout their 'digital day' -- at home, at work and on the go across multiple platforms, devices and geographic regions."
Related Reading:
Price Check! Products Added to Mobile Live Search
Spending on Mobile Search Ads to Reach $2bn by 2013
Posted by Nathania Johnson at May 22, 2008 12:03 PM
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Comments
Interesting. I wonder whether Microsoft will be able to successfully launch a Mobile advertising product when Google had so little success?
Posted by: Yodelay at May 25, 2008 10:56 PM
