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May 22, 2008
Spending on Mobile Search Ads to Reach $2bn by 2013
Juniper Research has released data about search ad spending in the mobile market. Here's what you need to know.
- 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
- Mobile search revenues (including data charges) will reach $4.8bn by 2013.
- Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.
According to Juniper Research's Principal Analyst, Dr Windsor Holden, "While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets -- combined with the development of applications enabling targeted, instant measurement and frequency capping -- mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels."
What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!
Related Reading:
Avoid the Pitfalls of Mobile Marketing
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up
Posted by Nathania Johnson at May 22, 2008 10:57 AM
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Comments
Yep, I'm absolutely following, especially as it relates to Android. The mobile space is really going to change the landscape of the web. People are going to expect different things from searches and applications, and its up to mobile SEMs, SEOs, and developers to have that user in mind over the next months and years.
Posted by: Jonathan M at May 22, 2008 11:18 AM
