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May 14, 2008
SEW Experts: Emotional Motivators in Landing Page Optimization
Visitors will arrive at your Web site with their own needs, perspectives, and emotions. In today's By the Numbers column, "Emotional Motivators in Landing Page Optimization," Tim Ash explains that since you don't know much about them individually, you can influence them collectively with the design of your site.
Posted by Kevin Newcomb at May 14, 2008 12:00 AM
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