May 9, 2008
May 9, 2008
Yahoo! Acquires Assets of the Inquisitor 3 Plug-in for Safari
Yahoo has acquired the assets of the Inquisitor 3 plug-in for the Safari web browser. Mac developer Dave Watanabe created the plug-in, but will not become a Yahoo! employee. Watanabe will, however, temporarily consult for Yahoo.
Inquisitor 3 aids searchers by auto-completing their search keywords and delivers results directly in the Safari browser. When users begin to type in the chrome (you know, that area where the toolbars and menus are), websites and alternative search terms pop up to assist the searcher. Yahoo says the plug-in is similar to their Search Assist-type function, but within the chrome.
Posted by Nathania Johnson at 11:00 AM | Permalink | Comments (1)
Microsoft Prefers Flash to Silverlight
Despite all the controversy over Microsoft using Silverlight to take over the rich internet market from Adobe Flash, the software giant seems to be not even trying. In fact, even most Microsoft web sites are using Flash instead of Silverlight.
A quick check through Microsoft properties reveals that only the Microsoft Home Page 
and the Microsoft Developer Network use Silverlight; MSN Video, Zune.net and the new WWTelescope all use Flash.
Microsoft even appears to be on par with Adobe when it comes to platforms outside of Windows. Silverlight works on Safari for Mac or PC, as well as on Firefox and other Mozilla-based browsers. Silverlight even seems to work "unofficially" on Opera (as long you pretend you're not running Opera).
Silverlight isn't supported in Linux, but as an avid Ubuntu fan, I can tell you that Flash does not work well in Linux either. A host of open-source alternatives, like Gnash, have mostly solved that issue. Former Adobe CEO Bruce Chizen's fears of Microsoft favoring Windows seem incredibly unfounded.
But if Microsoft is playing nice for a change, why are they afraid of promoting their product -- and why are they afraid of even using it? Maybe "nice" is too novel a strategy for Redmond. It may take some getting used to -- for everyone.
Posted by Eli Feldblum at 10:57 AM | Permalink | Comments (19)
Free to Go: Microsoft Releases Proxy Yahoo Board
It's speculation Friday, again. And today, the analysts will be pondering whether or not Microsoft will come back for Yahoo, something they haven't been secret about hoping for. But Microsoft is throwing a wrench into those plans by releasing members of its proxy Board of Directors, prepared for a hostile takeover of Yahoo.
Good negotiating is careful business, though, so this could be another negotiating ploy. Or it could be a very real indicator that Microsoft truly is moving on. Speculate away!
Posted by Nathania Johnson at 9:44 AM | Permalink | Comments (0)
Google Adwords Launches Landing Page Load Time on Keyword Analysis Page
Recently, Google announced that landing page load time will become a factor in determining quality score for Adwords. Today, they have launched a landing page load time metric for Adwords users.
The metric can be found on the Keyword Analysis page.
The load time factor will begin affecting Quality Score in mid-June. Need help improving your landing page load time? Google helps you out with, "How does load time affect my landing page quality?"
Related Reading:
Pimp My Site: Tweaking High Traffic Landing Pages
Google Website Optimizer Tool is Out of Beta!
Posted by Nathania Johnson at 9:28 AM | Permalink | Comments (0)
Google Maps Grand Theft Auto 4 (GTA 4): Your Google Guide to Liberty City
Grand Theft Auto 4 sales topped half a billion dollars during its first week of release, earning about 5 times as much as the blockbuster movie, Iron Man. GTA 4 takes place in Liberty City, a parallel universe of New York, NY. More realistic than ever, many buildings and landmarks in the game are spot-on. The soundtrack rocks.
So how are GTA 4 fans navigating the game? Google Maps is powering the Grand Theft Auto Big Map, a wiki-style map where gamers can update places they've found in Liberty City.
The Google map has proven so popular with the GTA 4 community, moderators have posted the following message:
Note: Due to the sheer amount of submissions from all you pimps, the review process is taking longer than expected. Please do not submit the same marker twice out of fear your submission didn't go through.
Here's an example showing "Missions" and "Services" identified on the Google Map:
There's a helpful outline of the basic controls of the Liberty City Interactive Map system at GTA 'Hood. Yo'u'll also find a detailed guide to help you add new marker location points within the Liberty City Interactive Map.
If you want to explore Liberty City online, you have lots of categories to choose from in addition to "Missions" and "Services." Here's what's currently listed: Clubs, Bars, Cabaret Clubs, Strip Club, Comedy Club, Emergency Services, Police Station, Hospital, Fire Department, Missions, Start, End, Primary Objective, Secondary Objective, NPC, Steps 1-10, Most Wanted, Items, Body Armor, Health Pack, Weapons, Vehicles, Secrets, Hidden Package, Easter Egg, Funny Signs, Multiplayer: Extraction Point, NPCs, Contact Person, Pervert, Pigeon.
How detailed is the Liberty CIty Interactive Map? Here's a screenshot showing all markers:
Of course there are always GTA 4 cheats available, like this one from Playstation Insider, if you want to find the flying rats, weapon locations and half-naked zombies faster.
After the jump, a quick lesson on how to use Google Maps to add your own markers.
How to Add a Marker on Google Maps: Grand Theft Auto Big Map
1) Find the location on the map, hover your mouse pointed over the spot and right click the map. You'll see an "Add Marker" menu pop up.
2) Navigate through the menu popup and select the appropriate maker (Note: if you can't find one that fits your needs, you can contact the GTA 'Hood directly with your suggestion). For example, if you know where a truck is, choose: Add Maker > Vehicles -> Vehicle.
3) A pop up box will appear once you select the marker type. Fill in the name and description of the location.
4) Now you can move the marker around with your mouse to make sure it's in the right place.
5) Once you're happy with your new location, click the Save button.
Posted by Kevin Heisler at 8:19 AM | Permalink | Comments (0)
SEW Experts: Yahoo Rejects Microsoft: Worst Decision Ever?
There have been some major missed opportunities in our industry; decisions that must haunt those involved. Arguably the biggest faux pas of our industry came in 1999, when Excite had the opportunity to buy Google for $1 million and refused. In today's SEM Crossfire column, "Yahoo Rejects Microsoft: Worst Decision Ever?," Frank Watson wonders if Yahoo's turn-down of Microsoft's offer could trump it?
Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)
SEW Experts: Optimization by Numbers
In the complex world of online marketing, you will likely be asked to run several digital programs at any given time. While getting these programs off the ground can be an achievement in itself, the real challenge is campaign optimization. In today's SEM Agency Issues column, "Optimization by Numbers," William Flaiz discusses ways to keep track of what is working, and identify which channels you should invest in further or pull the plug.
Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (0)
SEW Experts: Black, White, and Blue all Over
The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites, it's newspapers. In today's Vertical Search column, "Black, White, and Blue all Over," local search expert Michael Boland outlines their efforts, noting that it's their game to lose, with a sizeable but quickly closing head start, as publishers across the country sit on their hands.
Posted by Kevin Newcomb at 12:00 AM | Permalink | Comments (1)
