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May 5, 2008

SEW Experts: Want to Double Conversions in One Month? Split Those Ad Groups

Would your boss be happy if your campaign conversion rates doubled in 30 days? In today's Content Advertising column, "Want to Double Conversions in One Month? Split Those Ad Groups," David Szetela puts his strategies to the test. By splitting ad groups and paying attention to display URLs, advertisers can improve their content advertising results.

Posted by Kevin Newcomb at May 5, 2008 12:00 AM