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April 30, 2008

Future of Search Marketing? Behavior-AOL

Search retargeting and post-click behavioral targeting is the future of search. The future's here - now - with the launch of Platform A's integrated search marketing platform using Tacoda technology.

Call it Platform A.O.L.

ClickZ's reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.

For anyone following innovations in search marketing campaigns, that's exciting news.

We're sure some savvy marketer will be the first to design an award-winning search campaign on Platform AOL.

Posted by Kevin Heisler at April 30, 2008 3:04 PM

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