« SEW Experts: Taking the Fear Out of Web Analytics for Your Small Business | Main | Google Custom Search Offers Creative Commons Labels »

April 29, 2008

SEW Experts: Conducting a Redirect Audit on Your Web Site

A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site's log files. In today's Organic Search Engine Optimization column, "Conducting a Redirect Audit on Your Web Site," Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover visitors you may be losing due to technical issues.

Posted by Kevin Newcomb at April 29, 2008 12:00 AM