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March 11, 2008

Online Reputation Management Crisis? Preparation Is the Key

In many cases, a reputation management campaign can take months to complete. Addressing underlying issues and replacing negative content with more favorable pages takes time. But by being prepared ahead of time for a reputation management crisis, you can cut down that time considerably, and get more immediate results. In today's SearchDay, "Online Reputation Management Requires Cabinet War Rooms," Greg Jarboe shows how intense preparation helped Winston Churchill win the war, and it can help you deal with a sudden reputation management crisis.

Posted by Kevin Newcomb at March 11, 2008 1:24 AM