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March 6, 2008

SEW Experts: Has Yahoo Lost Its Yodel?

It seems like only yesterday that Yahoo was the darling of the Web. Is Jerry Yang really ready to throw in the towel and partner with Microsoft? In today's Building Brand Equity column, "Has Yahoo Lost Its Yodel?," Erik Qualman discusses the daunting task ahead if the proposed acquisition of Yahoo by Microsoft goes through.

Posted by Kevin Newcomb at March 6, 2008 12:00 AM