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February 29, 2008

SEW Experts: Standards for SEO and SEM: The Time is Now

The question comes up often in search marketing circles: Is now the time for search engine marketing standards? In today's SEM Crossfire column, "Standards for SEO and SEM: The Time is Now," Chris Boggs outlines a proposal for standards that define common tactics and assign them a risk level to help search marketers make wise decisions about the most appropriate search marketing plan for their situation.

Do you agree with Chris? Please share your thoughts on establishing SEO standards at the Search Engine Watch Forums.

Posted by Kevin Newcomb at February 29, 2008 12:00 AM

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