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February 25, 2008

Search Headlines & Links: February 25, 2008

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Flickr photo sharing awards for SES London 2008
  Search Engine Strategies London wrapped up last week and the 2,000 attendees have returned to work with a new understanding of how Google’s universal search is incorporating images as well as videos, news, maps, books, and websites into a single set of results.
• Media Spend on Search, Verticals, Continues to Grow
  Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending.
• Kelsey Group Predicts Growth in Interactive, Directional Ads
  Interactive advertising revenue in the U.S. will grow from $22.5 billion in 2007 to $62.4 billion by 2012, according to a new Kelsey Group report.
• SEW Experts: Google AdWords Contextual Advertising Mystery Solved
  Readers have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. David Szetela shares a way to work around issues with Google's discovery tool.
• How It Came To This: Virals vs. Microsoft
  Microsoft's Kevin Johnson e-mailed his team detailing Microsoft's interest in the Yahoo merger, and the benefits the company and its employees will gain if the deal goes through.
• SEO Shenanigans Bury Digg, Trip StumbleUpon, Poison Delicio.us?
  Steve Rubel comes out against "SEO shenanigans" and their corruption of social media in his Micropersuasion blog.

Posted by Kevin Newcomb at February 25, 2008 6:24 PM

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