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February 19, 2008

Search Headlines & Links: February 19, 2008

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Search Engine Strategies London -- Day One
  Search Engine Strategies London 2008 is underway. With Day One under our belts, we're happy to share some of the coverage of the event from around the Web.
• Ralph Wilson's Introduction to Search Marketing at SES London
  Ralph provided a clear concise introduction to the lingo and processes for organic and paid search.
• SEW Experts: How To Outrank Your SEO Competitors
  Clients and readers often ask why a site that's younger, smaller, or just plain "uglier" outranks them. There really isn't a simple answer.
• SEW Experts: American Express Axes Ellen DeGeneres: Au Natural On Amex Site
  SEO success lives or dies in the proper execution of necessary SEO components. Recommendations alone don't make your site rank.
• Does Pay Per Click Make SEOs Lazy?
  "Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships." writes Aaron Wall. "But if someone sees me ranking in the organic results, they can't just clone it unless they know SEO well, and are committed for the long haul."
• Meta Tags As Persuasive Content
  Recently we've been told that Meta description tags are pretty much useless, as far as SEO goes. But in SEO PR, descriptions are worth their weight in gold.
• SEO, Social Marketing & Scientology
  An anonymous group trying to spread a negative message about Scientology is behaving much like an SEO or social media marketer would when marketing a client in the search engines and social platforms.
• The Speed Of The Web: Do We Realize How Far We Have Come
  With high speed connections and wireless access, we have come a long way in a very short time.
• Hello Google Porn
  Porn transmitted on Hello.com, a Web site owned and operated by Google, helped catch an alleged predator in South Carolina.
• Social Media Buzz Pocket Mining: The New Keyword Research
  Keyword research's social-climbing step sister, "Buzz Pocket Mining" is not-so-quietly becoming the 800 pound gorilla next door.

Posted by Kevin Newcomb at February 19, 2008 6:15 PM

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