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February 1, 2008

Search Headlines & Links: February 1, 2008

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Microsoft Wants to Buy Yahoo: Convergence, Continued
  There have been rumors of late about some sort of Microsoft/Yahoo hookup -- and here it is. Microsoft just tendered a $31/share bid for Yahoo. All of Yahoo.
• Paid Search Advertising Drives Microsoft Bid for Yahoo
  More relevant search results and social media innovations won't solve the problem of Google's dominance in paid search advertising.
• MSN and Yahoo Merged: How Would It All Mash Up?
  Aside from the potential effect on Yahoo/MS investors and the American Economy (which will be reported on ad nauseum), the implications for the search marketing industry could be massive and exciting.
• Yahoo Board, Sans Semel, to Consider Microsoft Bid
  Former CEO and chairman Terry Semel stepped down as chairman last night.
• The Other Side of the MS/Yahoo Deal
  What would this merger mean in term of a search experience, organic results and news content?
• Super Bowl Advertisers Mostly Unprepared, Search-wise
  Advertisers pony up big bucks to create and air an ad during the Super Bowl, then fail to prepare for the inevitable searches for their company and ads.
• SEW Experts: Why All Links Are Paid Links in the Travel Trade
  The paid links debate isn't so black and white. The question of what truly constitutes a paid link, and what qualifies as advertising, will continue to be a huge point of contention.
• SEW Experts: Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
  There's as much confusion and controversy surrounding URL rewriting as Darwin's theory of evolution.
• SEW Experts: Optimizing the Planet: SEO on a Global Scale
  When building an SEO team to provide global services, it's necessary to recruit skilled, multilingual SEO experts -- no easy task.

Posted by Kevin Newcomb at February 1, 2008 5:51 PM

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