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January 15, 2008

Search Headlines & Links: January 15, 2008

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Cheap Computing Will Change Everything
  Author Nick Carr says that in the same way cheap electricity changed society 100 years ago, cheap computing is in the process of changing society today.
• Wired Or Tired: West Coast SEMers Infighting Getting Attention
  Personally, I am hoping it is just like the rapper wars – more for the publicity than actual animosity.
• CMOs & VPs: Beware of IT Fiefdoms Ruling Marketing Roost
  If your company has more than $10 million in revenue, consider whether it's prudent now to separate the IT and Internet marketing departments to avoid SEM pitfalls.
• SEW Experts: Google Universal Search Makes SEO More Powerful
  Search marketers need to understand universal search before their competitors do.
• SEW Experts: Search Engine Conferences: Where CMOs Meet Social Media
  Any SEM education most marketing executives got in business school is outdated, at best.
• SEW Experts: Search Engine Marketing on the Efficient Frontier - Part 2
  Mention the word "algorithm" and media buyers and online marketers flee for cover. But the list of SEM firms and technology providers that offer proprietary technology with sophisticated algorithms is growing.

Posted by Kevin Newcomb at January 15, 2008 5:43 PM

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