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January 11, 2008

SEW Experts: Local Search Lives or Dies by User Reviews

In the old days, consumer opinions regarding personal experiences with businesses were passed around in a practice known as "Word of Mouth" marketing. In today's Vertical Challenge column, "Local Search Lives or Dies by User Reviews," local search expert Gregg Stewart explains that the Internet has transformed word of mouth referrals into user reviews and ratings.

Posted by Kevin Newcomb at January 11, 2008 12:00 AM

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