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December 14, 2007

SEW Experts: Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy

Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow pages (IYP) counterpart.

Posted by Kevin Newcomb at December 14, 2007 12:00 AM