« YellowPages.com Explains Ingenio Acquisition | Main | SEW Experts: Local Search: Competing All Over the Map - Part 2 »

November 29, 2007

Search Headlines & Links: November 29, 2007

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• YellowPages.com Explains Ingenio Acquisition
  Yellowpage.com CEO Charles Stubbs made a surprise appearance at ILM:07/ SES Local today to talk about AT&T's acquisition of call tracking provider Ingenio.
• Citysearch Partners with MerchantCircle
  Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with the social media network for local businesses.
• Yahoo Europe Gets New Hire, Facing Possible Closing
  Though Yahoo Europe has been given until the end of the first quarter next year to improve their numbers or face closing, their new hire of a former brand manager for BlackBerry and telephone service provider Orange shows they do not plan on going out without giving it a hard shot.
• Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
  Yahoo has announced some tweaks to the Panama paid search product including campaign tune up tools.
• Yahoo to Distribute Contextual Ads on PDFs
  Advertisers on Yahoo's Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents.
• Google Using Doodles To Viral and Brand Market
  A promotion to hold a competition for the Google Doodle that will adorn the Australian search results next January 26 helped push their brand in the Australian market.
• News Sites Look For More Control Over Search Listings
  A number of the leading online news publishers are looking to get greater control over how and what news of theirs gets listed in search results.
• Are Your Eyes Open to the Changed Advertising Ecosystem?
  Books are food for the mind. Some merit gobbling down quickly; others are to be read more slowly, nibbled at and savored. Kevin Lee’s new book should be read carefully and thoughtfully, for there is a lot of nutrition for the mind between the covers.
• Organic Results Showing Many Malware Sites, Google Expunges Thousands
  Seems companies using malware are starting to get good placement in the organic SERPs (search engine result pages), according to numerous reports this week.
• SEW Experts: 5 Best Reasons to Build Links In-House
  It's tempting to outsource link development, but that may not be the best move for your site.
• SEW Experts: Brand Strategies for Search Marketing - Part 2
  Once you convince your executives to buy your own brand terms, how do you properly manage and measure them?

Posted by Kevin Newcomb at November 29, 2007 11:56 PM

Digg this! Add to del.icio.us Stumble It!