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November 29, 2007

Yahoo to Distribute Contextual Ads on PDFs

Advertisers on Yahoo's Content Match network may soon see their ads appearing alongside Adobe PDF (portable document format) documents. In a new deal with Adobe, Yahoo will begin testing a program that will allow publishers to monetize PDFs with with contextually targeted text ads. The program, dubbed Ads for Adobe PDF, displays contextual ads in a side panel of Adobe Reader and Adobe Acrobat when a user views the PDF.

PDFs will be added to the Content Match inventory, with no plans yet to allow advertisers to opt-out. But Josh Jacobs, VP for publisher solutions at Yahoo, told ClickZ News that Yahoo will consider allowing advertisers to opt out of the format or to specifically target readers of PDF documents.

"A big goal of the beta program for both of us is to gain more insight into how users are engaging with this," said Jacobs. "We'll continue to look at whether there are other types of creative and ad placements that make sense."

Posted by Kevin Newcomb at November 29, 2007 1:53 PM

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