« Discover Your Video Search | Main | Privacy Group Takes on Facebook »

November 21, 2007

SEW Experts: How to Integrate PPC and Display Advertising

Pay-per-click (PPC) or display advertising? You don't always have to choose one or the other. In today's By the Numbers column, "How to Integrate PPC and Display Advertising," Eric Enge shows you how to integrate PPC campaigns with display advertising, and use this cyclical approach to improve overall ROI.

Posted by Kevin Newcomb at November 21, 2007 12:00 AM

Digg this! Add to del.icio.us Stumble It!