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November 15, 2007

SEW Experts: Brand Strategies for Search Marketing - Part 1

Whether you're an agency, consultant, or in-house search expert, it's likely that you will eventually need to answer this key question from your CEO: "Why would I buy my own brand terms? Aren't we are already listed at the top of the search engines?" In the inaugural Brand Equity column, "Brand Strategies for Search Marketing - Part 1," Travelzoo's Erik Qualman shows how paid search can bring incremental traffic, control of your brand's messaging, and other benefits the CEO will appreciate.

Posted by Kevin Newcomb at November 15, 2007 12:00 AM

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