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November 12, 2007

Search Headlines & Links: November 12, 2007

Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Google Wants To Be An American Idol
  Google is reportedly in talks with Simon Fuller, one of the creators of American Idol, to develop a global online video presence.
• Yahoo Announces Change To Shorter Descriptions
  The 75 character limit will be enforced on all ads on Yahoo's network.
• AOL Acquires Q&A Platform Yedda
  AOL follows last week's Quigo acquisition with the news that it has acquired Yedda, an Israel-based Q&A platform similar to Yahoo Answers.
• Interview with Microsoft's Ramez Naam
  Eric Enge has an interesting discussion with Naam, focused on some of the key issues that impact core search algorithms.
• Going to SES Chicago for the first time
  Greg Jarboe breaks down the best sessions for someone going to Search Engine Strategies Chicago for the first time.
• SEW Experts: The Future of Search: Strategy, Execution, Evolution
  These days, search marketers seem to be filled with high anxiety, fear, uncertainty, and doubt. It's important to put these concerns in perspective.
• SEW Experts: Content Advertising Explained - Part 2
  Ads created for the content networks perform a different job, target different users, and require a different strategy.

Posted by Kevin Newcomb at November 12, 2007 5:48 PM

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