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October 29, 2007

SEW Experts: Search and Brand Authenticity

CMO life expectancy shrinks. Search for brand authenticity grows. In today's Search Ads column, "Search and Brand Authenticity," Matt Spiegel tries to get to the bottom of this paradox. With the need to market an authentic brand, it's time for marketing to reclaim some of its glory.

Posted by Kevin Newcomb at October 29, 2007 12:00 AM