October 19, 2007

From the SEW Blog:

• Yahoo CMO Resigns, Heading for Big Consumer Brand?
  Yahoo chief marketing officer Cammie Dunaway will leave Yahoo on November 2 for a new opportunity, which may be a large consumer brand.
• Microsoft Claims Google Gets Too Much Credit
  Brian McAndrews, senior vice president of Microsoft's Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in San Francisco Thursday that Google is getting too much credit for conversions when they are the last place someone visits before making a purchase.
• SEW Experts: Searching for a Better Local Ad Model
  The epic battle fought by "online pure-plays" and "brick and mortar" companies moves to a new frontier: local search.

Headlines & News from Elsewhere:

• Coca-Cola, Google, Branding, and Direct Marketing, ClickZ
• Advertising Placements by Industry and Top Sponsored Links, September 2007, ClickZ Stats
• How To Update Your Internet Yellow Pages Listings For Free, Local SEO Guide
• Twine: The First Mainstream Semantic Web App?, Read/Write Web
• Using Yahoo Search Assist for Keyword Research, SEO Speedwagon
• SEO is like buying a house whilst PPC is like renting, or is it?, SEO Chicks
• Driving Conversion in B2B Search Optimization, B2B SEO
• Google Content Network Opt-out Change, SEM Clubhouse
• GOOG-411, A Harbinger Of The Mobile Web, StayGoLinks
• Highlights: Ballmer on deals, search, and dunking, Todd Bishop's Microsoft Blog
• Marketing Chief Leaving Yahoo, BoomTown