October 17, 2007

From the SEW Blog:

• Competitor Analysis
  Competitive intelligence is very often taken for granted in the search industry. Unfortunately, leaving the competition to fend for themselves leaves so much on the plate.
• SEW Experts: The Real Impact of Blended Search
  Since the major engines have introduced blended and universal search results, they have seen increased traffic to their video and image sites.
• Reservation Road: A Study in how NOT to launch a movie on the 'net
  We found the studio to be lacking a few basic "musts" for setting their film up for success in the online market.
• YouTube video appears in Google News
  A YouTube video from AlJazeeraEnglish appeared on the home page of Google News today.
• Yahoo Adds Cars.com, Forbes.com and Ziff-Davis to Publishers' Network
  Yahoo announced it has signed agreements with Cars.com, Forbes.com and the Ziff-Davis publications.
• Yahoo To Provide Paid Search For WebMD Properties
  Yahoo announced it will provide the sponsored search results for the WebMD properties.
• Globalization of Search: US Hispanic Marketing
  CNN's Taylor Gandossy takes a look at what the word "Hispanic" (US-government issue, circa 1970s) means in cultural terms.

Headlines & News from Elsewhere:

• SEM Hyperchondria?, ClickZ
• Does Your Search Engine Optimization Company Understand Your Marketing Strategy?, Search Engine Guide
• Where Does the Responsibility of the SEO End and the Client's Begin?, Search Engine Guide
• B2B Search Tips: More On Writing Killer Ads, Search Engine Land
• Big SEO: Automate Or Die Trying, Search Engine Land
• ‘No Yelpers’ Says One Local Cafe, Screenwerk
• Search Marketing Campaigns: Outsource or Bring It In House?, Bruce Clay Blog
• Falco Prepares Another Layoff: the AOL Brand, NY Times Bits
• eMetrics: Search Marketing Round Table with Mike Grehan, Avinash Kaushik, Chris Boggs, and Manoj Jasra, Search Marketing Gurus
• The Art of Honest SEO, SEO Speedwagon
• More Evidence That Google’s Broad Match Was Expanded, Convert Offline
• The Big SMX Social Media NY '07 Roundup, Search Engine Land