October 16, 2007

From the SEW Blog:

• Microsoft Rolls Out More Live Search Updates
  Microsoft today made another round of updates to Live Search, this time focusing on local and mobile search.
• Search and Politics: Made for Each Other?
  Search engines are playing an increasingly important role in the education of voters in the U.S.
• Google Analytics Update
  Google added new site search reporting and event tracking features to Google Analytics, and revealed the long-awaited update to the Urchin software.
• Is Yahoo Gaining Momentum?
  While Google clearly retains the dominant market share among search engines, it appears that Yahoo showed some strength this summer with "impressive momentum."
• The Reservation Road Challenge
  We're using the opening of an independent film as a case study for best practices in search marketing.
• SEW Experts: The Perils of Duplicate Content
  Duplicate content can be a huge challenge for SEOs and their clients. But what qualifies as duplicate content?
• SEW Experts: SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1
  They say you can't build your brand online with search marketing tactics. Here are some tips and tricks to prove them wrong.

Headlines & News from Elsewhere:

• Marketing With Podcasts, Part 1. ClickZ
• Web Marketing 101 for Small Businesses, ClickZ
• Secrets Of Google Quality Score Revealed!!! (Not.), Search Engine Land
• InfoSpace Sells Mobile Services Business, What Next?, Search Engine Land
• Google Tries to Fix Broken Links, Google Operating System
• Microsoft Gatineau at Emetrics, Web Analytics World
• Is Your Social Media Marketing Strategy Passive or Active?, Online Marketing blog
• 13 Things to Do When Your Loved One is Away at Conferences, SEOmoz
• On Researching Patents, and a New Google Patent Filing on Expanded Snippets, SEM Clubhouse
• Google, Users, Domainers and SEOs, Johnon
• Copywriting Tips: Accentuate the Negative, GrokDotCom
• Yellowpages.com Re-ups with Marchex, The Kelsey Group
• On Page Communication With Your Web Site Visitors Pays Off, Cre8pc
• Google’s sneak attack? Adsense for Facebook, Venture Beat
• Three term sheets to the wind, Valleywag
• Why Accessibility? Because It’s Our Job!, Sitepoint
• 7 Places Yahoo is Winning the War Against Google - Search Engine Wars, Social Media Systems