October 11, 2007

From the SEW Blog:

• Will Accessibility Become Mandatory?
  While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A class-action lawsuit filed in California has the potential to change that, and require Web sites to comply with accessibility laws.
• Building A Search Team
  Picking members of your search marketing team is like picking the right keywords. There are pitfalls and setbacks, but with the right knowledge and a good methodology you can be successful.
• Expect More Finger Pointing on Copyright Protection for Video
  Last week, Peter Chernin, president and COO of News Corp, said that Google "could do a better job" at preventing illegally copied video from appearing on its YouTube site.
• Blinkx Showing Google How To Monetize YouTube
  Blinkx launched a method for providing contextual ads that go along with the video content embedded on a site.
• Google Buys Social Messaging Vendor Jaiku, Where Is This Leading?
  Google has purchased a social instant messaging company, Jaiku, though how it is planning on using it is being kept secretive.
• SEW Experts: Solving the Link Building Puzzle: Do or Die.
  Link building is a puzzle all search marketers are trying to solve.

Headlines & News from Elsewhere:

• Below the Fold, Size Doesn't Matter, GrokDotCom
• Do Negative Comments Hurt Social Media?, Techipedia
• Meet the Google Broadcasting Company: AdSense video units are game-changing, Ars Technica
• #1 Search Engine Ranking Factor: SEO QA, Local SEO Guide
• Advanced SEO: The 4-step campaign process, SEO Theory
• The Structured Web - A Primer, Read/Write Web
• Google Admits Adsense Click Fraud Rate is Above 20%, The Alchemy of Search
• 4 Strategic Lessons to Avoid an Ill-Advised SEO Campaign, Search Engine Guide
• Expanded Broad Match Corrupted Around Aug 20 — Stop Using It!, SEM Clubhouse
• How to Optimize for Ask, Search Engine Guide
• Local Search: What's on the Horizon, ClickZ