October 3, 2007

From the SEW Blog:

• Future for Kelkoo with Yahoo Cloudy
  As Yahoo continues to redefine its business, it may be considering divesting Kelkoo, the European shopping comparison engine purchased in 2004 for $575 million.
• Google Hits Snag in Monetizing Orkut
  Google reportedly removed ads from its Orkut social networking service in August after facing complaints filed with a Brazilian advertising body.
• .EDU domains and links
  Links from .edu domains are commonly thought to be higher quality links than links from other top level domains.
• Search Ads Fare Poorly in Trust Study
  We're disappointed to learn that search ads fared poorly in Nielsen's survey of over 26,000 internet users worldwide.
• SEW Experts: Get Your Web Site in Good Working Order: Google Website Optimizer
  GWO is the newest search engine acronym. What does it mean for you?
• SEW Experts: Halo 3 as Meta4 Redux
  A bug in Halo 3 has buyers hitting the Web to complain. Microsoft's SERPs are taking the hit.

Headlines & News from Elsewhere:

• Needed: A Detailed Picture of Click Quality, Traffick
• Flickr Image Optimization - Go do it!, Rhea Drysdale
• Bloglines Makes Announcements, Including OpenID Support, Read/Write Web
• What Bugs You About Live Search?, Oilman
• ILM:07 Update: Google, Citysearch, Zillow +++, Local Onliner
• Should your site be more like Thomas the Tank Engine?, Search Engine Roundtable
• Is SEO Scalable?, Shaving Occam
• Meeting People at Events, Chris Brogan
• Microsoft’s Ballmer Plays Down ‘Faddish’ Facebook, Plays Up Ad-Supported Software, paidContent
• SEM Hypochondria, ClickZ
• Fadnation: Why Steve Ballmer Could Be Right, TechCrunch
• Google Says Spam Links Can't Hurt You; Again, Search Engine Roundtable
• When Will We See Display Ads On Search Results Pages?, Search Insider
• Search Friendly PDF, McAnerin Muse
• SEO Myth: Search engines favor large domains, SEO Theory
• Relevance, Relevance, Relevance!, Live Search Blog
• Google’s Constitutional Amendment: The Right to Rank as you see fit, Joe Duck
• Google Snippets and the Meta Description Tag, Metamend
• Social Media: A Glorious Timewaster?, SEO Chicks
• Why Mobile Search Is Irrelevant To B2B Marketing, Search Engine Land