September 24, 2007

From the SEW Blog:

• IMNY Charity Event Scheduled for October 15
  The Internet Marketers of New York are holding a charity event on October 15. The event will help raise money for the Leukemia and Lymphoma Society.
• Compete Search Analytics Now Live
  Compete's pay-as-you-go Search Analytics service, which was announced last month at SES San Jose, is now live.
• DoubleClick Launches Mobile Ad Serving
  Like its soon-to-be parent company Google did last week with AdSense for Mobile, DoubleClick today launched a new mobile ad serving product, DoubleClick Mobile.
• Google's Growing Searches? FT(P) That.
  Ever FTP'ed a news analysis? Transfer this to Financial Times Piffle file: "Growing Google searches for the right balance."
• Yahoo Under-represented at IAB
  One unintended consequence of the departure of Wenda Harris Millard from Yahoo is that Yahoo no longer holds a seat on the board of the Interactive Advertising Bureau (IAB).
• Interview of Usability Guru Jakob Nielsen
  Known as one of the foremost usability gurus in the world, Jakob also has a keen understanding of SEO.
• Google SERPs Promoting Google Book Links
  It seems Google search results are promoting the Google Books product.
• SEW Experts: Branding Steers Search Beyond Direct Response
  Matt Spiegel discusses the myths of direct response advertising. If CMOs build brands, who does direct response? White mice, search marketers, and Pavlov's dogs?

Headlines & News from Elsewhere:

• Utah Rewrites Search Law, But Trademark Registry Remains, ClickZ
• MSN/Atlas Combo Brings Local Video Ads to AP Affiliates, ClickZ
• The Meaning of Search, the Universe, and Everything, ClickZ
• Yes, you can automate SEO - we’ve done it!
• A Social Network for Google Earth?
• What Obligation Does An SEO Blogger Have?, SEO Scoop
• The 301 Sword For Link Power (AKA Scott’s Wholesale T-shirts), Vanessa Fox
• IP Addresses, SEO and Your Site, McAnerin Muse
• Geolocation - Your tool is probably wrong!, McAnerin Muse
• SEM meeting expectations is not good enough., Think About Search
• Live Search at a crossroads: Searchification and beyond, LiveSide.net
• Company Will Monitor Phone Calls to Tailor Ads, NY Times
• Attention Shopping Sites! Generic Content Means Generic Links, Search Engine Land