September 20, 2007

From the SEW Blog:

• Google Launching New Custom Business Search Engine
  The new business edition of custom search comes with a sliding scale price tag.
• Viacom Would Rather Not Sue, Chief Counsel Claims
  The chief counsel for Viacom said he hopes that a firm set of usage rules are developed and adhered to.
• Microsoft Having Bad Week, Court Rules Against, Google and Lotus Giving Away Tools
  They must be feeling a little punchy at Microsoft this week.
• Google To Stop Preannouncing Quality Score Algorithm Changes
  The insights into the changes being made to Google's Quality Score algorithm will no longer be pre-announced - if they are detailed at all.
• Marketing to the U.S. Hispanic Market
  Microsoft and MRM Worldwide are participating in an Advertising Week 2007 panel focused on the topic.
• Zillow Lands ex-Googler and Zestimated $30M Follows
  Probably sheer coincidence: Zillow has raised another round -- $30 million -- on the heels of ex-Googler Vanessa Fox's arrival in June.
• Is Your Search Integrated Like Chunky Monkey?
  Integration in search is like integration of Ben & Jerry's ice cream flavors. If you're in the market for a search vendor, you might have something to learn from the boys in Vermont.
• SEW Experts: Link Building for Local Search
  Justilien Gaspard imagines a search engine-free world. Would you still build "links" to increase local traffic? He shares some radical link building strategies for local search.

Headlines & News from Elsewhere:

• Germany Drives Search a Step Further, ClickZ
• Mobile Search: Changing How Consumers Navigate, ClickZ
• Google Shared Stuff, Google Blogoscoped
• Vetting An Agency: Protecting The Family Jewels, Search Engine Land
• Sorting Out The Mobile Search & SEO Mess, Search Engine Land
• You Can’t Automate Search Engine Optimization, Bruce Clay Blog
• Google Gadget Ads excite advertisers and no one else, Valleywag
• Netscape's Propeller is Changing More Than You Might Think, Read/Write Web
• 20 More Ways that Search Engines May Rerank Search Results, SEO by the Sea
• How user friendly are your top internal entry pages?, Jennifer Slegg
• Types of Sites Penalized by AdWords, PPC Discussions
• Dive into Google Analytics: Bounce Rates and Exit Rates, SEOlogs
• DDC Coverage: Yahoo!’s Kay Skeptical About Local Verticals, The Kelsey Group
• Powerset launches Powerset Labs at TechCrunch40, Powerset Blog