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August 20, 2007

SEW Experts: The Long Tail Is Dead -- Long Live the Long Tail

In today's Search Ads column, "The Long Tail Is Dead -- Long Live the Long Tail," Tony Wright has some tips for playing the long tail in today's SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is becoming harder to do.

Posted by Kevin Newcomb at August 20, 2007 12:00 AM