July 30, 2007

From the SEW Blog:

• SES, Local and The Kelsey Group
  Incisive Media's Search Engine Strategies announced a partnership with The Kelsey Group that will enhance the content at both companies' events by combining their collective focus and expertise.
• AOL Rumored To Be Changing Name to TMZ
  Bill Hartzer is reporting that AOL is moving towards changing its name to TMZ - the large entertainment site.
• Google Finance Canada Launching Tomorrow
  Despite a glitch in naming the date of launch on their blog, Google Finance will start in Canada tomorrow.
• Alexa Toolbar Accuracy and Uses
  Philipp Lenssen at Google Blogoscoped posted yesterday about how the accuracy of Alexa data is really poor.
• Spock, Inc. Launching People Search Engine Not Going to the Dogs
  Do a search for boxer on Google and you get a bunch of dog sites - reasonable unless you are looking for people. Do a search on Spock Inc.'s soon to be released engine and you get info on California Sen. Barbara Boxer and Muhammad Ali.
• Microsoft Mashup Tool PopFly Examined
  John Montgomery, group program manager of Popfly - Microsoft's MashUp application - told eWeek that he thought if he did not start the non-prgrammer development tool no-one at Microsoft would have.
• Google Has Fastest Growing Brand
  Interbrand, the brand monitoring company, has found Google to have the fastest growing brand of 2007.
• Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire
  Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market.
• Google Adding Copyright Filters To YouTube
  During a copyright-infringement lawsuit hearing involving Viacom and Google, a Google attorney told the judge the company was working "very intensely" on a video recognition technology.
• Large Scale Bulk Spam Uploaded to Google Maps
  Mike Blumenthal has uncovered a case where a computer repair company is using mass uploads to Google Maps to generate national business.
• Metacrawler Obovo.com Goes Mobile
  Obovo.com, a metacrawler search portal, which searches and returns results from MSN Live Search, Gigablast, LookSmart, and Alexa is now available through mobile devices.
• Microsoft to acquire Social Media Sites?
  It would be a very smart move for Microsoft to acquire Facebook, and potentially Digg as well. But it's not likely to happen.
• Search marketing to Latinos – interview with Nacho Hernandez of iHispanic
  Grant Crowell interviews Nacho Hernandez, founder and CEO of iHispanic, who shares information on his chairing of the Search Engine Strategies Latino conference in its 2nd year, on the rapid growth of the Hispanic and Latin American market, and the wide-open opportunities coupled with special challenges for search marketers.
• SEW Experts: PR Pros Make Great Search Marketers
  Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate in "The Search."
• BBC launches Internet TV service
  On Friday, the BBC launched its online television service iPlayer, which allows viewers to download programs from the previous seven days.
• Deloitte media-consumption study finds user-generated content spans generations
  According to a new study by Deloitte, about 51% of US consumers are interested in watching and reading content created by others, not just stuff crafted by the big Hollywood companies and TV networks.

Headlines & News from Elsewhere:

• 5 Deadly Sins Guaranteed To Kill Your Link Requests, Search Engine Land
• ChaCha Search - Is People Powered Search Better?, SEO by the Sea
• Is Google Misleading Search Marketers?, SearchRank
• Measuring Social Media Marketing: It’s Easier than you Think!, Search Engine Journal
• The Search Innovation You’ll Never See, Search Insider
• Why Feed Tracking is Hard, SEOmoz
• 10 Secret Benefits of Attending SEM Conferences. Shhh., Online Marketing Blog
• Wikipedia’s Jimmy Wales Wants to Have His Cake and Eat it too!, Marketing Pilgrim
• Why Microsoft May Lose Mobile Market to Google, Marketing Pilgrim
• What is a Search Engine - Now and Future, Read/Write Web
• Is Google Misleading Search Marketers?, SearchRank
• the power of search: driving traffic to your blog (a BlogHer recap), Vanessa Fox
• The Hakia Scoop Bar, Pandia
• Can Google Kill Off SEO?, Johnon
• Should You Hire an SEO Firm, or an SEO Consultant, Karcher Group