« Nominate Now - ClickZ's Decade of Achievement Awards | Main | Business.com Acquired by Yellow Pages Publisher »

July 26, 2007

Web Analytics Shootout: Unica's Affinium NetInsight

Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica’s Affinium NetInsight Web analytics package.

As with the other packages he's reviewed, Eric came up with a list of "cool things" that can be done with it:

1. Creating custom dashboards
2. Ad-Hoc Analysis
3. Drag, Drop, and Drill, Drill, Drill Down
4. Correlate Data
5. A/B Analysis mode
6. Integrate Offline Customer Data
7. Examine Individual Click streams
8. Robot/Spider analysis
9. Remarketing
10. Ask NetInsight Wizard
11. Heat Map Overlay
12. Date Comparison Reporting

Posted by Kevin Newcomb at July 26, 2007 11:05 AM

• Stumble It!
• Digg this!
• Add to del.icio.us
•