July 20, 2007

From the SEW Blog:

• Link Building is a Permanent Investment
  I occasionally end up speaking with webmasters who thing of link building as an activity that you do for a while, and then you stop, or slow down. It's a mistake, and it's not one that you want to make.
• Google Results Good, But Not Good Enough?
  Google reported its second-quarter results yesterday, which showed rapid revenue growth and strength in its business. Unfortunately for Google, expenses rose more than analysts expected, and profits fell short of expectations.
• SEW Experts: Getting Started in Local Search
  Gregg Stewart introduces a new column, Local Search, with information on how to get started in finding cost-effective leads and developing a media plan.
• SEW Experts: The Guts of an Enterprise-Level Web Analytics Audit
  Chris Boggs gives you the lowdown on a site side analytics audit, to help you overcome one of the biggest problems faced by large companies: knowing how to interpret Web analytics data.

Headlines & News from Elsewhere:

• Powerset and hakia - Quest For The Semantic Web, Read/Write Web
• Facebook Acquires Web OS Company Parakey, Read/Write Web
• The Long Tail of SEO Theory, SEO Theory
• Patent reform, supported by Microsoft, moves forward, Don Dodge
• You need a Search Engine Marketer, not an SEO, John W Ellis
• Getting Started in Domaining (and a Domain Finding Trick), Solo SEO
• Why Warren Buffet Recommends You Invest In Domain Names (and How to Apply His Investment Style to Domaining), Tropical SEO
• Search Engines Crawling FAQs to Learn How to Answer Questions?, SEO by the Sea