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June 21, 2007

Yahoo Moves to Short Descriptions

As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers could supply both a 70-character description and a 190-character description. The longer description will still appear on some distribution partner sites, but all ads on Yahoo sites will now use the short version. Ad descriptions longer than 70 characters on Yahoo in the U.S. will now be cut off at the nearest complete word.

Posted by Kevin Newcomb at June 21, 2007 8:52 AM

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